What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (2023)

Everybody knows what a logo looks like. But, what exactly is a logo, and why is it important?

Logos are an essential part of any branding or marketing strategy. They act as the face of your company. They can be used in various materials, from websites to business cards.

In order to create an effective logo, you need to understand what goes into designing one – from the basics of shapes and colors to more complex concepts like brand identity and message.

In this blog post, we’ll take a look at the basics of logo design and explore some of the key factors that go into creating an effective logo. We’ll also take a look at some famous logos for inspiration!

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (1)
What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (2)
What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (3)
What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (4)

What is a Logo?

A logo design is a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid in public recognition.

Logos can be abstract or figurative, maybe colorful or monochrome, can be simple or complex, and so on. They usually consist of one or more simple forms, a wordmark, a symbol, or a brandmark with a slogan that symbolizes a company’s name, values, and identity.

That’s why they are necessary branding materials to promote across different mediums such as websites, business cards, and advertising campaigns.

(Video) Logo design vs. brand identity - is this the same thing?

What are the Elements of a Logo?

Logo has four basic elements that brings out the best in a brand logo. These are color, typography, image, and slogan. Let’s have a look at each one of them.


Everything is better with color! It can evoke certain feelings and emotions. Thus, it can definitely bring out the best in a brand’s culture, values, and message.

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (5)

Colors might be monochrome, black-and-white, or multicolored, with colorful shapes and lettering.

The colors in logos should always complement and reflect the company’s branding. This alone will reveal a lot about your company to potential customers, especially whether it’s serious, amusing, innovative, classic, and so on.


Typography isn’t always synonymous with letters or words. It’s the art of organizing letters in such a way that they’re completely readable, clear, and appealing to a wide range of people.

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (6)

Typography in a logo may appear as a single letter, monogram, or even the full name of your business.

You should also think about the tone and style of your company when selecting a typeface. A whimsical typeface, for example, might be ideal for a children’s toy company, while a more conservative design would be appropriate for a financial institution.


A logo visual is not photography of your store or your portrait. It’s an icon or a symbol that best represents what your business does and stands for.

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (7)

Just by looking at the image (abstract shape, symbolic image, or a simple graphic mark), it should reinforce the company’s message and help customers remember the brand.

Consider some of the most well-known logos, such as Nike swoosh, the Apple apple, or the McDonald’s golden arches. They are all instantly recognizable and evoke certain feelings and emotions in people.

(Video) Beginning Graphic Design: Branding & Identity


A tagline is a brief, memorable phrase or slogan that accompanies your logo and helps communicate the message of your organization.

But not every logo needs a tagline. In fact, some of the most iconic logos in the world – like Coca-Cola and Pepsi – don’t have one.

If you use a slogan, make sure it’s simple to remember and relevant to your business. A good rule of thumb is to keep it short, sweet, and to the point.

The Components of a Good Logo

Good logos are instantly recognizable, convey the company’s brand identity, and instill consumer loyalty. It’s the first thing people will notice (and remember) whenever they hear or come across your brand.

But what are the characteristics that make up a good logo design?

Brand Recognition

A good logo design should be easily recognizable and associated with a particular brand. When people see your logo, they should instantly know who you are and what you do without additional explanation.

This is known as brand recognition, and it’s one of the main reasons businesses invest in a well-designed logo.

If customers can’t quickly identify your brand, they should at least remember your logo. If they can’t still find your logo memorable, they’re unlikely to return to it in the future.


A great way to ensure relevance is by keeping your branding consistent across all mediums – from your website and social media profiles to your advertising and marketing materials.

It should communicate the essence of what you do in a visually appealing manner. A digital company, for example, might use a modern, minimalist logo to display its cutting-edge image, whereas a more traditional corporation might use an intricate crest to explain its heritage.


The best logos are often the most basic ones because they’re easy to recognize and reproduce. They are often composed of simple shapes, a wordmark, or a symbol.

The more complicated a logo is, the less likely people will remember it. So, keep it clean and straightforward, but not too simple that it lacks personality.


No matter what date or year it is, your logo design must withstand the test of time and not become outdated. It should remain relevant long after it’s first created.


This explains why so many renowned logos have remained almost unchanged over the years. It should not rely on trendy typefaces or designs that will become obsolete over time.


Just as how good it looks on a billboard, your logo should also look good on a business card or website. It must be adaptable enough to be used online and offline mediums.

It should also work in both black and white or color, depending on the medium. And finally, it should be easily scaled up or down without losing its quality or appearance.


When your logo design is one-of-a-kind, it can stand out from the rest of your competitions. But if it’s too similar to another brand, then customers might get confused or think you’re trying to copy them.

This is why many businesses prefer abstract or figurative graphics to literal imagery in their logos. An abstract design can be more versatile and memorable. At the same time, a symbolic image can help people instantly identify what your company does.

Either way, make sure your logo is distinctive and recognizable.


Memorable refers to something that sticks in people’s thoughts long after they’ve seen it. There are a few strategies to ensure that your logo is remembered.

One way is to use a creative or unusual graphic design. Another option is to include your company’s name or tagline in the logo itself. Finally, make sure it’s relevant to your target audience.

3 of the Most Common Brand Logo Designs

There are a few different types of brand logos that are used most commonly. Here are three of the most popular ones and a brief description of each.

Audi Logo (Four Rings Logo)

The Four Rings symbol is the Audi AG luxurious automotive and transportation logo.

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (8)

The company’s name is derived from the founder’s surname, August Horch, which translates to “listen” in German and “Audi” in Latin.

It comprises of four overlapping circles with chrome and silver-style circles in a white backdrop, representing the merger of Auto Union’s four manufacturers: Audi, DKW, Horch, and Wanderer.

(Video) Redesigning an OLD LOGO | Branding Process from Start to Finish

Pepsi Logo (Globe Logo)

Pepsi is one of the most well-known carbonated beverages globally, with an instantly identifiable symbol logo.

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (9)

The three-part logo, which includes red (top half), white (wavy white lines), and blue (bottom half), depicts the American flag as well as other symbolic elements.

Some of these elements include the earth’s magnetic field, feng shui, Pythagoras geodynamics, the theory of relativity, and the golden ratio.

Twitter Logo (Bird Logo)

The Twitter bird logo is probably the most well-known social media logo in the world. It was once known as twttr, with a wordmark logo that displayed the entire website name.

What is a logo? (Definition, Components, Samples) - Logo Design & Brand Identity for Businesses | Instant Logo (10)

The name was discarded after a few years, but the bird image remained.

Martin Grasser, a graphic artist, created the current light blue hummingbird emblem, which depicts the nature of a tweet being rapid and short, similar to bird noises.

Final Thoughts

For any business, big or little, a logo is one of the most significant branding assets. It helps you establish brand recognition, loyalty, and awareness by serving as the core of your company’s identity.

Keep your company’s beliefs, objectives, target demographic, and the components that make up a strong logo in mind when developing a logo.

If you’re looking for help with logo design or branding, contact one of our graphic designers at Instant Logo Design, or customize your own with a logo creator tool available on our website as well.

Have fun designing!

Frequently Asked Questions About Logo:

Can a Business Run Without a Logo?

While not every business needs a logo, it’s certainly advantageous to have one.

(Video) 9 Types Of Logos For Brand Design & Strategy (44 Top Examples)

A good logo can help customers instantly identify your company, create brand recognition and loyalty, and be used in various mediums – online and offline.

Depending on the medium, it should also work in both black and white or color. And finally, it should be easily scaled up or down without losing its quality or appearance.

How is Logo Different from Branding?

Logo Design is the process of developing a logo for your company, which can be abstract or figurative. Brands represent all aspects of what you want to be associated with your business, such as colors, slogans, personality, and mission. The two are closely tied but different things.


What are the 4 basic components of a logo design? ›

Logo brand, Style, Colours, and font are the four basic elements of logo design. It is a crucial part of the design process where you must put in a lot of thought and effort to come up with something unique and distinctive.

What are the 4 main components of visual brand identity? ›

If you're just getting started with design, it's OK to take a more casual approach. The main components of visual identity are logo, color, typography, and images. Read on to learn more.

What is the definition of a brand logo? ›

In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we'll go into more detail about those soon).

What are the 7 elements of logo? ›

7 Elements of a Great Business Logo
  • It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
  • It's memorable. ...
  • It's timeless. ...
  • It's relevant. ...
  • It has high-quality typography. ...
  • It contains the appropriate colors. ...
  • It's versatile.
Mar 9, 2022

What are the 5 elements of a good logo? ›

When graphic designers create compelling and memorable logos, these are the top 5 elements they keep in mind:
  • Simplicity. A logo design should not be overly complicated. ...
  • Visually Pleasing. It's a given that you want your logo design to look good. ...
  • Your Branding. ...
  • Versatility. ...
  • Psychology.
May 3, 2019

What are the seven 7 components of branding strategy? ›

Elements of a Brand Strategy
  • Purpose.
  • Consistency.
  • Emotion.
  • Flexibility.
  • Employee Involvement.
  • Loyalty.
  • Competitive Awareness.
Apr 8, 2022

What are the 3 main components of a brand? ›

You can start creating, developing or improving your brand strategy by focusing on these three core elements of a brand: Promise, Positioning, and Performance. These elements are referred to as the Three Brand Ps.

What are the 7 steps to brand identity? ›

Building a new brand essentially boils down to seven steps:
  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your brand logo.
  7. Apply your branding across your business.
Oct 29, 2022

What are the 4 types of logos? ›

Here are four types of logo designs to consider with examples of logos we've recently designed:
  • Wordmark logo design. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo — the wordmark. ...
  • Lettermark logo design. ...
  • Brandmark logo. ...
  • Iconic logo design.
Feb 9, 2018

What is logo easy definition? ›

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. —

What is the definition of logos and example? ›

Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

What are the 5 types of logo design? ›

5 Basic Types of Logos
  • Symbol or Icon. aka // brand marks or pictorial marks. ...
  • Lettermark. aka // monogram logo. ...
  • Wordmark. A wordmark is probably the simplest type of logo, where the company's name alone becomes the logo with the use of a unique typeface. ...
  • Combination Mark. ...
  • Emblem.
Nov 6, 2017

What are the basics of logo? ›

10 logo design principles to follow
  • Make it simple. ...
  • Design for an audience. ...
  • Make it memorable. ...
  • Make it timeless. ...
  • Make it versatile and scalable. ...
  • Use a quality typeface. ...
  • Be strategic with color. ...
  • It should look great in black and white.

What are the 3 rules of good logo design? ›

The fact is, a good logo should be three things:
  • Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot.
  • Distinctive & Memorable – It has to be unusual enough to persist in our mind. ...
  • Simple – Logos are displayed across various mediums in many different sizes.

What is most important in a logo? ›

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

What makes a successful logo? ›

What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

What are the keys to a successful logo? ›

A good logo should:
  • Be eye catching.
  • Be timeless.
  • Be memorable.
  • Work well large or small.
  • Encompass your brand vibe.
Apr 9, 2019

What are the 7 tips to making a good logo? ›

7 Steps to Design the Perfect Logo
  1. Determine Your Audience. The first step to creating a great logo is knowing who your audience is. ...
  2. Define Your Brand. Your logo should communicate your brand's message, values, and identity. ...
  3. Brainstorm. ...
  4. Check Out the Competition. ...
  5. Keep It Simple. ...
  6. Pick the Right Font. ...
  7. Pick Your Color.
Aug 30, 2019

What are the 4 C's of branding? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

What are the 5 brand elements? ›

Five Key Brand Elements:
  • Brand Position. ...
  • Brand Promise. ...
  • Brand Personality. ...
  • Brand Story. ...
  • Brand Associations.

What are the 4 brand categories? ›

What Are 4 Types of Brands? There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.

What are the 3 C's of brand? ›

The 3 Cs of Brand Messaging: Consistency, Clarity and Character.

What are the 5 A's of personal branding? ›

These are the 5 A's of personal branding:
  • Authenticity.
  • Authority.
  • Aspiration.
  • Affinity.
  • Artisanat.
Jul 24, 2022

What are the 3 types of logo? ›

Now that we've covered the three main types of logos (wordmark, monogram, and combination mark), we'll talk about three less common types of logos.

How many logo styles are there? ›

What Are the 7 Types of Logos? The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.

What is the main purpose of a logo? ›

Logos are a point of identification; they're the symbol that customers use to recognize your brand. Ideally, you'll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

What is a simple logo design? ›

A simple logo can revolve around a pared down design, clean typography or even a basic concept. Simple logos are often a more impactful choice than more complex ones because of their ability to communicate concise concepts quickly.

What is in a logo design? ›

With logo design, you have a visual communication tool to help you get your message across to the audience. Logos are composed of text, color, shape, and illustrations. It serves as a self-explanatory image that people can use to connect with your brand.

What are some examples of logo? ›

A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks work really well because they condense your brand into a single image.

Is a fact an example of logos? ›

Logos is the persuasive technique that aims to convince an audience by using logic and reason. Also called “the logical appeal,” logos examples in advertisment include the citation of statistics, facts, data, charts, and graphs.

What are the two types of logos? ›

There are two main logo categories: Image or icon-based logos and name-based logos. However, nine types of logos fit into these groups, and in this post, we will break them down for you.

What are the 4 main aspects of good design? ›

Effective design centres on four basic principles: contrast, repetition, alignment and proximity. These appear in every design.

What are the 4 parts of the design process? ›

Four Stages of Design Thinking
  • Clarify. The clarification stage involves observing and framing findings. ...
  • Ideate. With your problem statement or question defined, you can use observations to think of potential solutions. ...
  • Develop. The third stage focuses on developing ideas from the ideation phase. ...
  • Implement.
Feb 8, 2022

What is the 4th principle of logo making? ›

4. Scalability. A clever minimalistic logo that is easily scalable.

What is the 7 elements of design? ›

The elements of design are line, shape, form, space, texture, tone (or value) and color, "These elements are the materials from which all designs are built."

What are the 7 principles of designs? ›

What Are the Seven Principles of Art and Design? The seven principles of art and design are balance, rhythm, pattern, emphasis, contrast, unity, and movement.

What are the 5 main design principles? ›

Principles of design
  • Balance.
  • Alignment.
  • Proximity.
  • Repetition.
  • Contrast.
Feb 27, 2019


1. 10 Brand Identity Design Elements For Strategic Branding
(Brand Master Academy)
2. Can A.I Create a Brand Identity From Scratch? *CHATGPT
(Jeremy Mura)
3. How to Make a FREE Logo in 5 Minutes
(Create a Pro Website)
4. LOGO + BRAND IDENTITY For A Travel Agency (Gone Wrong!)
(Audrey S.)
5. Creating a Brand Identity: From Start to Finish
(Abi Connick)
6. Badge Logos Explained (With Examples)
(VIP Marketing)
Top Articles
Latest Posts
Article information

Author: Twana Towne Ret

Last Updated: 02/09/2023

Views: 5855

Rating: 4.3 / 5 (64 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Twana Towne Ret

Birthday: 1994-03-19

Address: Apt. 990 97439 Corwin Motorway, Port Eliseoburgh, NM 99144-2618

Phone: +5958753152963

Job: National Specialist

Hobby: Kayaking, Photography, Skydiving, Embroidery, Leather crafting, Orienteering, Cooking

Introduction: My name is Twana Towne Ret, I am a famous, talented, joyous, perfect, powerful, inquisitive, lovely person who loves writing and wants to share my knowledge and understanding with you.