university of birmingham msc strategic marketing and consulting - INFOLEARNERS (2022)

Last Updated on January 6, 2022

Start dateSeptemberDuration1 year full-timeCourse TypePostgraduate, TaughtFeesFor 2022/23:
£16,470 (Home)
£28,000 (International)
Attractive scholarships are available

Advance in your career with this industry-led consulting programme to become a future marketing leader.

We focus on developing strategic marketing and consulting knowledge; professional skills and an understanding of the latest advances in strategic marketing, thinking and research.

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.

Innovative, industry-led teaching

Professional seminars, real-world projects and industry involvement in module delivery enable this course to help you prepare for specialist careers in strategic marketing and/or consultancy.Our modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. Modules cover subjects including analytical marketing insights; digital and innovative marketing. Small group teaching focuses on building critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars.

We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. Youwill not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.

Why study at Birmingham?

university of birmingham msc strategic marketing and consulting - INFOLEARNERS (1)

  • The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills,unique to the postgraduate marketplace.
  • You will benefit from the Birmingham Business SchoolFuture Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
  • Birmingham Business School is part of an elite group of global business schools and holds theTriple-Crown accreditationfrom leading bodies AMBA, EQUIS and AACSB.The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • Birmingham has been recognised as thenumber one university for graduatesby leading employers in 2020-21.
  • You can develop your understanding of business in a practical way, by working onreal-time projects with top global companiesthrough our Future Leaders Certificate.
  • This course isaccredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.

Discover our unique scholarship offers

university of birmingham msc strategic marketing and consulting - INFOLEARNERS (2)At Birmingham Business School we offer a wide varietyof scholarships for our new MSc students in 2022.

These awards are available to both UK and international applicants and range in value from partial to full tuition fee support, as well as awards of up to £10,000 for our alumni.

Our Standard Requirements

Applicants will have an Honours degree (2:1 or higher) or postgraduate diploma or equivalent. The degree must be in marketing, business and management, or a degree with at least two marketing modules. If not, at least two years full-time relevant work experience is required.

International Requirements

Select country Algeria Argentina Australia Austria Azerbaijan Bahrain Bangladesh Botswana Brazil Brunei Bulgaria Cameroon Canada Chile China Colombia Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Ecuador Egypt Estonia Ethiopia Finland France Germany Ghana Greece Guatemala Hong Kong Hungary India Indonesia Iran Iraq Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kuwait Latvia Lebanon Libya Lithuania Luxembourg Malawi Malaysia Mali Malta Mauritius Mexico Morocco Mozambique Nepal Netherlands Nigeria Norway Oman Pakistan Palestinian Territories Paraguay Peru Poland Portugal Qatar Romania Russia Rwanda Saudi Arabia Senegal Sierra Leone Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka Sweden Switzerland Syria Taiwan Tanzania Thailand The Caribbean and West Indies The Philippines Turkey UAE Uganda Ukraine USA Uzbekistan Venezuela Vietnam Zambia Zimbabwe USA

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

  • 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement
  • 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band).

IELTS 7.0 with no less than 6.5 in any band is equivalent to:

  • TOEFL: 95 overall with no less than 22 in any band
  • Pearson Test of English (PTE): PTE Academic 76 with no less than 67 in all four skills
  • Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

If you are currently studying at a Chinese university, please view ourspecific entry requirements including our list of acceptable universities for further study at Birmingham.

You will work with leading Business School academics and industry practitioners to develop much needed employability skills such as creativity and innovation, leadership, communication, digital competency and responsible business.

The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOs. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, then formulate and evaluate programmes of activity.

Top jobs in this area

  • Purpose Planner
  • Loyalty Engineer
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  • Marketing strategy consultant
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Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.

Visit the Careers in Business website

Learn more about the service that our Careers in Business team can provide.

Career development advice

Our consultants offer an individual advice service, which includes:

  • Career review and objective setting
  • Job-seeking strategies
  • CV review
  • Application advice
  • Interview and selection advice
  • Working in the UK
  • International work enquiries

Skills coaching

Employers aren’t just looking for great qualifications. They want to see high-quality personal skills too, such as team working, leadership, presentation and interpersonal skills. Our Skills Development Consultants offer individual appointments to help you shape and hone these qualities.

Keeping you up to date

Our Employer Liaison Team regularly undertakes initiatives to attract employment/ project opportunities into the Business School. You can find information about vacancies and other openings on Careers in Business Online and on Business School noticeboards, as well as through theCareers Network vacancy database.

Careers events and workshops

This is your chance to find out about employment opportunities, develop your skills and network with industry professionals. Our range of career management, personal development and employer events are a great opportunity to discover what’s open to you upon graduation – just sign up to the events to take part.

Using Careers Network

Postgraduate students in the Business School are very welcome to use the services provided by our central career service, Careers Network, such as online vacancy listings, employer presentations and fairs and accessing online careers information. You should use the Careers in Business team for individual appointments, CV checking, mock interviews and other job search-related activities.

Future Leaders Certificate

The postgraduate Future Leaders Certificate, run by the Business School’s Careers in Business team, is an extra-curricular programme which is designed to prepare our MSc students for the potential impact of the Fourth Industrial Revolution (4IR).This is intended to equip students with the skills they need to stand out and succeed within this increasingly competitive market. As part of this, students will be encouraged to increase their awareness of responsible business and ethical considerations.

The Certificate culminates in our Gold Award, where students will receive expert coaching, mentoring and industry insight, and work on a group project set by multi-national companies which place high importance on their social and corporate responsibility.

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