Top 9 Digital Marketing Books That Every Marketer Should Read | Target Internet (2022)

Digital Marketing is constantly changing, and it can often be a struggle to stay ahead of the competition. With new books coming out weekly, it can be hard to know which ones deserve your precious time. So we’ve done you a favour and picked out our top 9 digital marketing books so you get the most out of your time, with a bonus book at the end.

By Simon Kingsnorth

Author Simon Kingsnorth demonstrates how to formulate the best strategy for a company, using digital marketing techniques with business strategy and established marketing models. These include the 7 P’s, Porter’s Five Forces, and Customer Lifetime Value.

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This book is a second edition of the best-selling guide, Digital Marketing Strategy.Recommended by the Chartered Institute of Marketing.It uses an accessible, step-by-step framework that enables the planning, integration and measurement of each digital platform and technique, which assists the selection,alignment,and management of the digital channels.

Topics covered within this book include SEO, social media, content marketing, user experience, customer loyalty, automation and personalisation, marketing automation,messaging,and email, online and offline integration, AI, data protection and privacy strategies.

In addition to this, there are also downloadable templates and resources. It’s an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimised results.

“This is a really good book to read for those with experience with digital marketing, or for those who like me don’t have a great deal of experience but need to learn more.”

Reviewed in the United Kingdom

By Tom Bowden & Tom Jepson

This book will teach you everything you need to know about becoming a better digital marketing manager. It focuses on creating a data-driven decision-making culture in your business.

In today’s marketing world, we can often feel bombarded by data. Yet, many businesses make crucial marketing decisions not based on information and statistics but on the dreadedHiPPO.

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(Video) My Top 5 Marketing Books Of All Time (READ THESE NOW)

In this book, Bowden and Jepson describe how, under harsh conditions, rational and data-based decision-making can often give way topersonal opinionand gut feeling. They give us a solution to building a culture based on data-driven decision making, vitally, shooting theHiPPO. Alongside this, the authors cover all the technical skillsrequiredfor success in today’s digital marketing landscape, such as SEO, email marketing, and Google Analytics.

“I’d recommend the read, if for just the snippets of story intertwined in amongst all the learning. The book’s a fantastic starting or growing point for any digital marketer (especially if they want to know about SEO – phew that section was intense!).“


By Dave Chaffey & Fiona Ellis-Chadwick

The seventh edition of the Digital Marketing book, written by Dave Chaffey, who is a digital marketing consultant and co-founder ofSmartInsights, and Fiona Ellis-Chadwick, a senior lecturer of marketing at Loughborough University School of Business and Economics.

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This seventh edition provides guidance on how companies can get the most out of digital media and technology to meet their marketing goals. They offer case studies as well as models that can be used to develop skills needed in the workplace. The book recommends the best practical frameworks andtechniques, including, search marketing, conversion optimisation anddigital communications using social media.

“The book is a great resource, full of extremely relevant information, tools, and frameworks that can be put in practice straight away to improve your business and marketing strategy.”

Reviewed in the United Kingdom

By PR Smith & Ze Zook

World renowned marketers, PR Smith and Ze Zook present marketing communications. This book has the strongest integration of online and offline communication compared to the competition,which is too strict and unwavering.

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This book will teach the reader all about communicating with customers and gaining engagement and retention. There are different focus points such as AI in marketing &ethical issues,and trouble with data management, all of which can be a problem for any marketer in a digital field.

This book includes:

  • How AI, the Internet of Things, Big Data, AR/VR, and marketing automation can be used successfully in campaigns
  • The opportunity and risks of social media
  • How to navigate ethical and data management challenges
  • How to use the current preferred digital marketing tools and technology

“This isa great bookall round – written in plain English, with lots of interesting case studies, well laid out –actually lookedforward to finding out what happens next – this istruly uniquefor me because Idon’treally focus well on books,maybeit’sthekindleapp..? Highly recommended!“

(Video) The Top 10 Best Digital Marketing Books To Read In 2022

Reviewed in the United Kingdom

By Russell Brunson

From Russell Brunson, co-founder,and CEO of ClickFunnels, Traffic Secrets takes a step-by-step approach in teaching you the most effective ways to overcome the obstacle of making your business known to potential customers, and how to drive that quality traffic into your funnel – creating a loyal pool of customers in the process. 

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Traffic Secrets offersseveralstrategies to assist you in identifying the most effective ways to attract your ideal customer (or your ‘dream’ customer, as referred to in the book) into your funnel – from the initial point of understanding who your ideal customer is and where they exist online.  

On top of themultiplenew strategies Brunson will share with you regarding how to effectively drive traffic, how to grow your following acrossa number ofplatforms – as well as other methods of expanding your online business - a thorough read of Traffic Secrets will alter your perspective of several existing business principles, and will teach you the small, various changes you can make to continually drive traffic over time, and to keep your business on top of its game in the constantly changing world of digital marketing.  

The long-term strategies you’ll be taught in this book are enduring and will stand the test of time soas long as there are customers to engage with online. 

“If you need to get traffic, this book is the ONLY thing you need to read!”


By Miri Rodriguez

One of the most important partsofestablishinga successful brand is through storytelling. Credited with multiple awards and reviewed by many, testifying how insightful Miri’s in-depth outlook on customer relationships and loyalty.  Throughout she gives inspiring advice and goes into detailed case studies from brands like Expedia, Coca Cola,Adobe,and Google. 

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Rodriguez constructs a step by step guide to position the customer as the key to motivate the audience. At the heart, a good business strategy revolves around brand loyalty, customer behaviour and engagement.  By incorporating storytelling into your strategy, it will trigger the emotions of thousands.  She discusses how to measure your success and guarantee a heart-felt brand voice in all departments and shows how to align an emotive connection between a brand and a customer, their personal values,experience,and aspirations. 

An engaging must-read for all marketers and storytellers, Rodriguez inspires brand storytellers to utilise communication strategies and tactics with the help of empathy to resonate customers in the most authentic,influential,and immersive ways.  Not only to strengthen brand engagement but also to celebrate customers in the long term.  This book will truly help you understand how to put customers at the heard of your brand story. 

“This book is a gem – one of the best books I have read on personal branding and storytelling!”

Denise Pyles
(Video) The 9 Best Marketing Books To Read in 2022

By Philip Kotler

This book covers the mass changes facing marketers today, the significant advances made in technology along with the ever-changing behaviors of customers, and the shifts in accepted business models.

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In an increasingly automated and digitised world, Philip Kotler lays out a guide for marketers and non-marketers alike to make their businesses more disruptive and digitally focused. He describes how marketers can achieve this by combining the best of human common sense and creativity with the growing power of digital marketing tools.

Kotler starts by analysing how changes have created a different type of customer behaviour and the challenges marketers have faced to reach their whole market. The next section outlines new strategic directions that are being followed by businesses worldwide and how to address the business models present in the current business environment. The final part explores the ever-developing technology relating to digital marketing, including artificial intelligence and virtual reality.

“This is a useful and readable summary on the future of marketing, highlighting the challenges coming downstream and the considerations for the role and activities of marketers now and in the future.“

Reviewed in the United Kingdom

By Kevin Hartman

This book is an essential guide forcollecting, analysing,and visualising datafrom the digital world.It breaks downanalytics into 5 digestible parts split intomultiple lessons.AuthorKevin Hartmanis theDirector of Analytics for Googleand has taughtanalytics for over 10 yearsat graduate level. This bookexplainshis insight into the theory and application of analyticsin digital marketing.

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This book is broken down into 5major parts which include:

TheDay theGeeksTookOver– Part 1explainsthe current state ofdigital marketing analytics and modern analysts inthe context of itshistory.It describes where dataanalysis is and where it will be in the future, within the next 5, 10 or 50 years.

Consumer/Brand Relationships–Part 2 provides an in-depth exploration of each digital channel providing the relevant metrics and measurements for each. Also discussinghow consumers interact with brands and ways of organising consumer data foractionable insights.

The Science of Analytics– Part 3provides a technical understanding of digital creation, measuring the effectiveness of digital marketing as well as the tools and skill set needed towork with data. It also provides an effective framework forevaluating data analysis and data visualisation tools.

The Art of Analytics– Part 4 explains the role of an analyst, the six mutually exclusive and collectively exhausting (MECE) marketing objectives, how to find context and patterns within data and avoiding bias.

(Video) 5 MUST Digital Marketing Books To Read This Year!

Storytelling with Data – Part 5develops an understanding of how to transformanalysed data into a comprehensive,coherent,and meaningful report. Hartman explains the key characteristicsof good visuals and his 5 tips on how to presenta report.

“This book is, by far, one of the best digital marketing analytics books that I have read. The author does a great job of linking the theory to the practice of digital marketing analytics.”

Michael Diarra

By Daniel Rowles

A straightforward look into the digital marketing field. This book Is great for beginners and experts alike and will help you to plan and optimise your marketing strategy. Written by Target Internet CEO – Daniel Rowles.

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This book will take you through the digital marketing journey step by step, helping to build your knowledge and skills to improve your website optimisation and marketing strategies. The wording is straightforward and will help anyone from beginner to head marketer level. An easy read with informative content, educating the reader on different tools and techniques and providing real life examples.

The book is up to date on recent technological developments including:

  • Social media guidelines and policies
  • How to tackle advancements in mobile marketing and mobile payments
  • Augmented and virtual reality

“It was an enjoyable, accessible and informative read, being capable even of ‘teaching old dogs’ new tricks. It can either be a book of revelations, an aide memoire, or a refresher course – depending on your knowledge – whilst serving all audiences with equal aplomb. A heady mix of theory, real-world experience and deployed case studies help draw the reader’s focus. It is a book for doing and do-ers, rather than a drier academic read, although certainly it can guide the academic reader at the same time.”

Darren Ingram

By Abigail Dixon

This book provides agreatunderstanding of the increasing pressures that marketers need to face in the modern industry. Itgivesan in-depth explanation of the softand leadership skills that are necessaryfor youtolead yourteams and businesses.

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This book is alookthrough the lens ofprofessional and personal development. It is a practical guide that allows you tounderstand and comprehend any capability gapsthat you may haveand review themwithrealtimeinput. Abigail shares advice, tools,and techniques to start youon the path to attaining success asa marketer.She has gained a wealth of knowledge through extensiveexperiencefrom leading teams, consulting, and training hundreds of marketers at various stages to achieve formal marketing qualifications.

“TheWhole Marketer is a truly holistic, practical guide forall marketers who care to make a difference.”

Gemma Butler


What is the best marketing book you have read? ›

Here are the top marketing books you should read: This Is Marketing: You Can't Be Seen Until You Learn to See. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

What is the most important topic in digital marketing? ›

Search Engine Optimization (SEO)

SEO is an integral part of the digital marketing process and a very important topic to study in digital marketing. It gives you an idea of how to drive quality traffic to your website through organic means.

What are the 7 critical elements of online marketing? ›

Typically, digital marketing components include:
  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Web design.
  • Content marketing.
  • Social media marketing.
  • Email marketing.
  • And more.

Can I learn digital marketing by reading books? ›

Read digital marketing books

Books won't give you much practical knowledge, but they are a great tool to start your digital marketing journey. I started my digital marketing journey by reading books; later on, I started my own blog to learn things more practically.

Can I learn digital marketing through books? ›

Yes, you can actually get to learn a lot by referring to digital marketing books by some of the most experienced personalities in the field of digital marketing. Most of these books for digital marketing have been written by experienced marketers who provide actionable insights about the field in their writings.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What is Goodreads highest rated book? ›

Fittingly, the first novel, Harry Potter and the Sorcerer's Stone, which introduces us to Harry, his muggle relatives, and his beginnings at Hogwarts School of Witchcraft and Wizardry, is the highest-rated book on the site: it has earned a 4.46-star rating (out of 5) from an average of 5.5 million (yes, million) ...

What is the biggest trend in digital marketing for 2022? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What is the 3 major part of digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What are the 5 D's of digital marketing? ›

Digital marketing revolves around these 5Ds: Digital Devices, Digital Platforms, Digital Media, Digital Data, And Digital Technology.

What are the C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What are the 5 pillars of a digital marketing campaign? ›

  • Content Marketing. It's no coincidence this is first on the list of digital marketing pillars. ...
  • Inbound Marketing. ...
  • Social Media Marketing. ...
  • Email Marketing. ...
  • Mobile Marketing. ...
  • Bonus: Integrated Marketing.
11 Nov 2011

Which digital marketing skill should I learn first? ›

1. Data Analysis. Data Analysis is one of the important digital marketing skills you must know and if you don't know then start learning! Understanding user behaviour is essential for a successful career in digital marketing.

Can I study digital marketing for free? ›

Free Digital Marketing Training Courses

We have partnered up with Google to offer you 125 different free training courses, please join us in learning all about digital marketing and social media plus life skills courses, dev and tech courses!

What should I study before digital marketing? ›

7 Essential Skills Every Digital Marketer Needs to Know
  • Video Marketing. ...
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM) ...
  • Content Marketing. ...
  • Data / Analytics. ...
  • Understand Design Thinking & Planning. ...
  • Be Tech Savvy. ...
  • Be Persuasive. ...
  • Highlight Your Unusual Skills.
9 Nov 2021

How can I practice my digital marketing skills? ›

How to become better at Digital Marketing?
  1. Practice Digital Marketing on your own blog.
  2. Get a Digital Marketing Certification.
  3. Replicate the practices of successful Digital Marketers.
  4. Choose your specialization.
  5. Stay on top of industry trends.
  6. Build your personal brand.
  7. Improve your reporting skills.
28 Jun 2021

Can I self learn marketing? ›

Another effective way to teach yourself online marketing is through books. There are countless sales and marketing books you can purchase from Amazon. Additionally, many sales and marketing experts give away free ebooks that explain many of the principles you need to learn.

Who is the best digital marketer in the world? ›

  1. Gary Vaynerchuk. Gary Vaynerchuk is one of the most well-known digital marketing experts. ...
  2. Neil Patel. Neil Patel is THE true guru of digital marketing, especially when it comes to search engines and content marketing. ...
  3. Ryan Deiss. ...
  4. Rand Fishkin. ...
  5. Larry Kim. ...
  6. Pam Moore. ...
  7. Tim Ferriss. ...
  8. Kim Garst.
4 Aug 2022

What are the 4 keys of marketing? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What is the best marketing strategy in 2022? ›

Top 10 Marketing Tips for 2022
  • Look for Opportunities to Diversify. ...
  • Embrace Paid Social. ...
  • Focus On Your Existing Content. ...
  • Nurture Brand Advocates. ...
  • Constantly Optimize User Experience. ...
  • Connect Online and Offline Strategies. ...
  • Prioritize Authenticity. ...
  • Create a Memorable Message.
17 Feb 2022

What are the 7 P's of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What is the number 1 selling book of all time? ›

According to Guinness World Records as of 1995, the Bible is the best-selling book of all time with an estimated 5 billion copies sold and distributed.

Which is the best-selling book of all time answer? ›

Guinness World Records estimates that over five billion copies of the Bible have been sold, making it the best-selling book of all time.

What is the number 1 most sold book? ›

The Bible. The Bible is the best-selling book of all time, having sold around 5 billion copies to date. The book had several authors and can be roughly divided into two parts: The Old Testament and the New Testament.

What is the number 1 read book? ›

The Holy Bible is the most read book in the world. In the past 50 years, the Bible has sold over 3.9 billion copies. It is the most recognizable and famous book that has ever been published. The Bible is a collective book with many different preachings based on God and the Lord Jesus Christ.

What is the highest rated book on Goodreads 2022? ›

The 22 best books of 2022 so far, according to Goodreads reviewers:
  • "Gallant" by V.E. ...
  • "The Golden Couple" by Greer Hendricks and Sarah Pekkanen. ...
  • "The War of Two Queens" by Jennifer L. ...
  • "The School for Good Mothers" by Jessamine Chan. ...
  • "Reckless Girls" by Rachel Hawkins. ...
  • "Violeta" by Isabel Allende.
22 Jul 2022

What items are trending right now 2022? ›

30 Trending Products To Sell in 2022
  • Laser hair removal.
  • Head scarfs.
  • Detangling hair brushes.
  • Hair wigs.
  • Barrettes. 3 Women's fashion trending products.
  • Straight-leg jeans.
  • Swimsuits.
  • Athleisure. 4 Weight loss trending products.
5 May 2022

Who is father of digital marketing? ›

Philip Kotler ... The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.

What are the two main pillars of digital marketing? ›

There are three key digital marketing pillars available to digital marketers: data, technology, and people.
Data: comes in all shapes and sizes
  • Demographic data – who the users are and their interests.
  • Behavioural data – customer activity to date.
  • Contextual data – what's happening in real-time.
20 Jul 2018

What are the 4 goals of digital marketing? ›

The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers.

What is the heart of digital marketing? ›

Content marketing is the heart of most successful digital marketing campaigns. It's the catalyst to growing your digital footprint, generating inbound leads and building the strong brand name recognition you desire.

Which type of digital marketing is most profitable? ›

To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing:
  1. Content Marketing. ...
  2. Search Engine Optimization. ...
  3. Search Engine Marketing/Pay-per-Click. ...
  4. Social Media Marketing. ...
  5. Affiliate and Influencer Marketing. ...
  6. Email Marketing.
18 Oct 2022

How do I become a digital marketer with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

Which digital skill is best for future? ›

The future of digital jobs: Which skills will be the most important to businesses?
  • Social media is the most in-demand digital skill area.
  • Software development believed to be the most important digital job in the future.
  • Tools and tech that could set you apart from other candidates.

What is 5 C's in marketing? ›

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.

What are the 3 main types of digital ads? ›

In short, there are only a few types of digital display advertising you can create. Those types of display ads are: Static, flash, and video. Most display ads are composed of an image with text, including a call to action. The most used types of digital display advertising are formatted according to very simple rules.

What are the 4Ps and 4 C's of marketing? ›

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.

What are the 6 roles of marketing? ›

The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. These marketing functions involve the activities that focus on understanding customers and making available the products they want.

What are the 4 strategic pillars? ›

The 4 pillars for strategy are: Vision, Analysis, Target & Plan. A strategy needs to built on the foundation of an overarching vision that it is meant to achieve.

What are the 4 pillars of media? ›

In order to build a brand, you should prioritize building your social media presence based on these four pillars: uniqueness, influence, trust and relevance. Social media is an opportunity to build your brand and increase its reach and audience by focusing on these pillars.

What are the 4 content pillars? ›

The answer lies in four pillars of content creation that will help you create high-quality content that ranks well in search engines: originality, relevance, engagement, and relevancy.

Which degree is best for digital marketing? ›

A bachelor's degree in marketing, advertising, communication or journalism may help lay the foundation that you will need in your role as a digital marketer.

What are the 4 elements for a successful digital marketing plan? ›

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

How can I increase my skill of digital marketing? ›

10 Tips on How to Advance Your Digital Marketing Career
  1. Advance and Refine Your Skill Set. ...
  2. Be Aware of the Latest Trends. ...
  3. Develop a Strong Digital Presence. ...
  4. Build a Personal Brand. ...
  5. Understand Data. ...
  6. Don't Be Afraid to Take Risks. ...
  7. Learn to Adapt. ...
  8. Always Seek Feedback.
11 Dec 2018

Can you self teach digital marketing? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

How many months can I learn digital marketing? ›

Depending on your current experience, you may be able to acquire the skills you need to become a Digital Marketer in as little as 12 weeks. However, mastering many of the techniques and skills—particularly soft skills learned on the job like leadership and communication—may take years.

What is the salary of a digital marketer? ›

The average salary of a digital marketing executive starts from 2LPA and goes up to 6 LPA as you gain experience. Whereas the salary of a digital marketing analyst receives a package of an average 3.6LPA and a maximum of 9.4LPA.

Is digital marketing Easy? ›

Is It Hard to Acquire Digital Marketing Skills? Most industry experts agree that foundational digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to effective use in digital marketing campaigns.


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