The 9 Best Marketing Books For Entrepreneurs To Read In 2022 - Rick Kettner (2022)

Marketing is the lifeblood of a business. It’s the key to attracting a steady and reliable stream of new customers to your products or services. So, let’s explore nine of the best marketing books that you can read to become a better marketer.

Each of the books can be very helpful, but of course, some are going to be more urgent than others depending on your business’s needs today. So, I recommend that you take a few minutes to go through the entire list. That way, you’ll have an opportunity to identify the most critical and most relevant books for you.

Here are some of the key topics and themes that are covered:

  • How to identify the best marketing opportunities
  • How to create a simple and effective sales funnel
  • How to get people to recommend your product or service
  • How to have your brand stand out amongst the competition
  • How to create a movement with a product, service, or idea
  • How to use content marketing to attract loyal customers
  • How to clarify your message so that it resonates with people
  • How to understand the role of psychology in marketing
  • How to overcome skepticism to build trust with customers

Note: Besides reading some of the best marketing books, you may also be interested in exploring the best business strategy books, the best product development books, the best startup books, or some of my other business book recommendations.

Disclosure: This content is supported by avid readers like you. If you buy something using a link here we may earn an affiliate fee at no cost to you.

1. Traction by Gabriel Weinberg & Justin Mares

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The most common reason why businesses fail is due to a lack of customers. Many are able to bring a product or service to market, but of course, that alone doesn’t guarantee success. So, even before you establish a new business, it’s critical to think about how you plan to attract customers in a predictable and reliable way.

Traction covers 19 proven marketing channels, including organic, paid, and social strategies. It also explains how to select and execute the best marketing opportunities for your business. So, whether you’re starting something new or you just want more customers for an existing business, the advice in this book can help.

Traction is available from Amazon and Apple Books. You can learn more by reviewing my Traction book summary.

(Video) The 9 Best Marketing Books To Read in 2022

2. Marketing Made Simple by Donald Miller

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Many businesses fail to communicate a simple and attractive offer. Their websites use industry jargon or flowery language that just confuses people. As a result, any effort to drive attention to their product or service falls flat because no amount of awareness can make up for a weak or confusing sales message.

Marketing Made Simple can help you create an effective sales funnel. One that makes it easy for people to understand what you do and why they need your product or service. The book explains how to build five essential marketing tools, including a great website, so you can convert more prospects into paying customers.

Marketing Made Simple is available from Amazon and Apple Books. You can learn more by reviewing my Marketing Made Simple book summary

3. Contagious by Jonah Berger

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Word-of-mouth referral is arguably the most powerful marketing opportunity in business. When customers actively recommend your product or service to other people, sales can explode with minimal effort. Unfortunately, few marketers understand how to increase organic referrals, so they mistakenly assume it just comes down to luck or having a better product.

Contagious explores the science of word-of-mouth referral. It covers six principles of contagiousness; six factors that can cause a product, service, or idea to be more likely to spread. The insights can help you engineer virality to increase the rate at which people remember and recommend your brand to other people.

Contagious is available from Amazon and Apple Books. If you’re interested in learning more before picking up a copy, check out my Contagious book summary.

4. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

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(Video) The Best Marketing Books To Read In 2022

Many businesses struggle to gain traction with their target audience. Meanwhile, one or two brands consistently dominate the market and take the lion’s share of revenue and profit, leaving very little for everyone else. So, this begs the question, “what causes some brands to be so much more successful than others?”

The 22 Immutable Laws of Marketing is about the power of positioning. It explains how customers think when selecting brands and what you can do to have your brand stand out in the marketplace. It’s a short and powerful read that I strongly recommend to anyone interested in business, branding, or marketing.

The 22 Immutable Laws Of Marketing is available from Amazon and Apple Books. You can learn more from my summary of The 22 Immutable Laws Of Marketing.

5. This Is Marketing by Seth Godin

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One of the great challenges with launching something new is getting enough people to care about what you’re offering. Unfortunately, many people make the mistake of trying to appeal to everyone right from the start. As a result, they spread their marketing efforts too thin and are unable to build meaningful momentum.

This Is Marketing is about how to create a movement. It explains that a better strategy is to start by targeting a small audience that will benefit most from your work. That way, you can attract brand evangelists, generate word-of-mouth referrals, and build the momentum you need to reach a much larger audience.

This Is Marketing is available from Amazon and Apple Books.

6. They Ask You Answer by Marcus Sheridan

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Advertising can be a great way to attract new customers. However, many businesses make the mistake of becoming overly reliant on ad platforms that can change their policies or pricing at any time. So, as your business grows, it’s wise to invest in alternative marketing channels that offer greater freedom and control.

(Video) The 9 Best Self-Improvement Books For Entrepreneurs To Read in 2022

They Ask You Answer is about how to use content marketing to attract loyal customers to your business. It explains how to create articles, videos, podcasts, and other content that builds trust and authority in your market. When done right, this approach results in a reliable and predictable source of new leads for your business.

They Ask You Answer is available from Amazon and Apple Books.

7. Building A StoryBrand by Donald Miller

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Businesses often fail to communicate clearly about what they do and how they create value for customers. Many seem to assume that people already understand what they do or be willing to go out of their way to figure it out. Yet, the only thing that people genuinely care about is how your business can solve a problem for them.

Building A StoryBrand can help you better communicate the value that your business provides. It explains how to use the universal elements of storytelling to clarify your message so that it resonates with customers. It’s a simple yet powerful way to make it easy for people to understand how your business can help them.

Building A StoryBrand is available from Amazon and Apple Books. You can learn more by reviewing my Building A StoryBrand book summary.

8. Influence by Dr. Robert Cialdini

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It’s a mistake for marketers to abuse manipulative persuasion techniques for personal gain. Not only is it ethically wrong, but it can also damage brand reputation and harm internal culture. With that said, it’s also a mistake to remain ignorant of psychology and the many implications within marketing, social media, and other aspects of business.

Influence covers six powerful principles of persuasion. Each one plays a role in the way that we are influenced throughout everyday life. So, if you want to better understand the sometimes invisible factors that guide our choices, this is widely considered one of the best books on the subject.

(Video) The 5 Best Startup Books For Entrepreneurs To Read In 2022

Influence is available from Amazon and Apple Books.

9. The Language Of Trust by Michael Maslansky

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Today, people are more skeptical than ever before. Many have been burned by businesses, institutions, and even their government. As a result, they often assume the worst when engaging with brands or public figures, and they’re quick to share their assumptions with others on social media.

The Language of Trust is about how to overcome skepticism by communicating with people on their own terms. The insights apply to any situation where you need to build trust with customers, critics, or even the general public. The book is a must-read for leaders, marketers, and almost anyone active on social media.

The Language Of Trust is available from Amazon and Apple Books. If you’re interested in learning more, check out my book summary of The Language Of Trust.

Other Business Books For Marketers To Read

After reading about marketing, you may be interested in other business topics, including business strategy, product development, and startups. So, when you finish reading a few of the best marketing books, consider exploring my other reading lists.

You can also subscribe to The Rick Kettner YouTube Channel or The Rick Kettner Podcast to get updates about future book summaries and reading lists.


What is the best marketing book you have read? ›

Here are the top marketing books you should read: This Is Marketing: You Can't Be Seen Until You Learn to See. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What is Goodreads highest rated book? ›

Fittingly, the first novel, Harry Potter and the Sorcerer's Stone, which introduces us to Harry, his muggle relatives, and his beginnings at Hogwarts School of Witchcraft and Wizardry, is the highest-rated book on the site: it has earned a 4.46-star rating (out of 5) from an average of 5.5 million (yes, million) ...

What is the most powerful form of marketing? ›

Advocacy Marketing” or commonly known as “word-of-mouth” is indisputably the most powerful form of marketing. Research shows that nearly 50% of the purchasing decisions are made under the influence of word-of-mouth.

What is the best marketing strategy in 2022? ›

Top 10 Marketing Tips for 2022
  • Look for Opportunities to Diversify. ...
  • Embrace Paid Social. ...
  • Focus On Your Existing Content. ...
  • Nurture Brand Advocates. ...
  • Constantly Optimize User Experience. ...
  • Connect Online and Offline Strategies. ...
  • Prioritize Authenticity. ...
  • Create a Memorable Message.
17 Feb 2022

What are the 4 types of marketing channels? ›

Broadly, the four main types of marketing channels are paid, free, digital, and traditional channels.

What are the five channels of marketing? ›

The 5 Marketing Channels You Should Prioritize in 2021
  • SEO. Search engines are considered to be the best marketing channel for acquiring new leads and traffic. ...
  • Social Media. Social media continues to grow every year as a powerhouse marketing channel. ...
  • Email Marketing. ...
  • Referral Marketing. ...
  • Video Marketing.
31 Mar 2021

What are the three secrets of marketing? ›

  • Acquiring the right data. First you need access to the data, meaning you either need to collect it yourself, purchase access, or work with a partner that has access. ...
  • Developing the expertise to optimize your strategy. ...
  • Finding time to implement and maintain the program.

What are the 4 keys of marketing? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are the three most important skills in marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

What is the #1 sold book of all time? ›

According to Guinness World Records as of 1995, the Bible is the best-selling book of all time with an estimated 5 billion copies sold and distributed.

What is the highest rated book on Goodreads 2022? ›

The 22 best books of 2022 so far, according to Goodreads reviewers:
  • "Gallant" by V.E. ...
  • "The Golden Couple" by Greer Hendricks and Sarah Pekkanen. ...
  • "The War of Two Queens" by Jennifer L. ...
  • "The School for Good Mothers" by Jessamine Chan. ...
  • "Reckless Girls" by Rachel Hawkins. ...
  • "Violeta" by Isabel Allende.
22 Jul 2022

What is the fastest growing form of marketing? ›

Social media is one of the fastest and most cost-effective ways and tactics of digital marketing.

What is the best marketing campaign of all time? ›

  1. Nike: "Just Do It" Campaign. ...
  2. Pepsi: The "Is Pepsi OK?" Campaign. ...
  3. 3. California Milk Processor Board: "Got Milk?" Campaign. ...
  4. Dove: "Real Beauty" Campaign. ...
  5. Old Spice: "The Man Your Man Can Smell Like" Campaign. ...
  6. Coca-Cola: "Share a Coke" Campaign. ...
  7. Snickers: “You're not you when you're hungry.” ...
  8. GoPro: “Awards” Campaign.
7 Jun 2022

What is the most powerful marketing channel? ›

1) Social Media Marketing Channels

Social media has changed the face of marketing and impact on brands and businesses is profound as there is now a direct line of communication for brands to their users and potential customers.

What is the best promotional tool in any marketing? ›

9 promotions tools to market a product or service
  • Digital publishing platforms. ...
  • Paid online advertising. ...
  • Open web advertising. ...
  • Email marketing campaigns. ...
  • Landing pages. ...
  • Social media scheduling tools. ...
  • Search engine optimization tools. ...
  • Content creation tools.
11 Mar 2022

What is the number one marketing tool for businesses? ›

#1) HubSpot Marketing Hub

Best for small, medium, and large-sized businesses. HubSpot is a powerful and easy-to-use marketing software application. HubSpot's online tools attract attention, convert leads, and customize for better reporting.

What is the most wanted product in 2022? ›

50 Top Trending Products to Sell Online At Your Ecommerce & Dropshipping Store in 2022
  • Laser Hair Removal Machines.
  • Portable Car Vacuum.
  • Baby Swings.
  • Matcha Tea.
  • Eyebrow Razor.
  • Seat Cushions.
  • Phone Tripod.
  • Portable Solar Panels.
25 Aug 2022

What are the 4 market growth strategies? ›

The four growth strategies
  • Market penetration. The aim of this strategy is to increase sales of existing products or services on existing markets, and thus to increase your market share. ...
  • Market development. ...
  • Product development. ...
  • Diversification.

What are the three 3 major channel categories? ›

Types of Distribution Channels – 3 Main Types: Direct, Indirect and Hybrid Channels. Channels can be long or short, single or multiple (hybrid), and can achieve intensive, selective or exclusive distribution. The length of channel could have any number of intermediaries or be direct to customers.

What are the two types of marketing? ›

There's only two types of marketing; sales promotion and brand marketing...

What is the difference between digital marketing and marketing? ›

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

What are the 5 key marketing concepts? ›

Five types of marketing concepts are as follows:
  • Production Concept.
  • Product Concept.
  • Selling concept.
  • Marketing concept.
  • Societal marketing concept.
27 Feb 2020

What are the 5 key elements of marketing? ›

The style is up to you, but it should include the following elements.
  • Marketing Goals and Objectives. ...
  • Define Your Target Audience. ...
  • Research Marketing Tactics. ...
  • Plan Your Marketing Tactics. ...
  • Develop Your Timeline and Budget.
12 Jan 2021

What top 3 channels do you use to get in touch with your prospects and explain why? ›

Here's a breakdown of different channels and how they fit together to pack a powerful marketing punch:
  • Email. Email is by far the number one communication platform for marketers with 87% of marketers preferring it for lead generation. ...
  • Website. ...
  • Text messaging. ...
  • Social media. ...
  • Voice calls.
2 Feb 2017

What are the 4 basics of marketing? ›

The 4 basic marketing principles are product, price, place and promotion.

What are the 4 main marketing strategies? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What is the number 1 best-selling book series? ›

Harry Potter

But it appears here because it is the unquestioned bestselling book series in the world. The Harry Potter book series includes seven novels, and three companion books as its canon. Harry Potter and his world first appeared in 1997, in Harry Potter and the Philosopher's Stone.

What is the number 1 most sold book? ›

The Bible. The Bible is the best-selling book of all time, having sold around 5 billion copies to date. The book had several authors and can be roughly divided into two parts: The Old Testament and the New Testament.

What is the most powerful form of advertising? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What is a brand book in marketing? ›

The brand book is the keystone of a branding strategy. It contains all the elements that make up your brand, from its founding principles (mission, vision, values…) to its visual identity (logo, colors, visuals..). Thus, it serves as the document of reference for everything related to the use of your brand.


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