The 8 Best Cosmetics Stocks To Buy Right Now (2022)

  • By Noah Zelvis
  • Mar 10, 2022

Check out this list of the best 9 cosmetics stocks to buy right now. From iconic brands to up-and-coming players, there’s something for everyone in this curated selection.

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Makeup and skincare are an integral part of popular culture.

Even during the pandemic, some consumers considered skincare products essential and continued purchasing them.

Though, many cut beauty products from their budget, which sent some cosmetic stocks spiraling.

The good news is that market data may indicate that these trends are reversing, and we might be seeing a recovery in the cosmetic industry.

That’s why we’ve put together a list of the nine best cosmetics stocks to buy right now.

The 8 Best Cosmetics Stocks To Buy Right Now (1)

Best Cosmetics Stocks To Buy

e.l.f. Beauty Inc (NYSE: ELF)

Short for “eyes, lips, face,” e.l.f. Beauty is an American cosmetics brand based out of California that’s working on the development and sale of multiple product lines.

The company mainly targets the everyday consumer as it continues to be a popular brand name in the world of cosmetics.

Its cosmetic products include skin-care products, eyeliners, lipsticks, glosses, brushes, blushes, bronzers, bath products, mineral-based makeup, and more.

Additionally, the brand claims its products are 100% cruelty-free, supporting PETA’s no-fur campaign.

e.l.f.’s products are sold in 19 countries in retail locations such as Walmart, Target, Dollar General, and Kmart.

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That said, more than half of its sales come from its website, which also doubles as a social networking platform with over two million members.

e.l.f Beauty experienced some downturns throughout 2021, but it’s still defeating projections, posting a 60% increase in earnings and 3.14% revenue growth for Q3 2021.

The company also defeated expectations for its Q4 2021, with a positive estimate between $372 to $379 million net sales, compared to the $364 to $370 million expected.

This puts e.l.f on a good roll.

The 8 Best Cosmetics Stocks To Buy Right Now (2)

Ulta Beauty, Inc. (NASDAQ: ULTA)

Founded in 1990, Ulta Beauty is an Illinois-based beauty store chain equipped with various men’s and women’s cosmetic and skincare brands, fragrance products, beauty tools, salon, brow bar, and Dermalogica skin bar.

As of writing, there are nearly 1,200 Ulta stores located across all 50 states.

Ulta Beauty took a hard hit from the pandemic, with the company ultimately returning to pre-pandemic trading prices.

By around late 2021, the company recovered much of its value, even going for an all-time high as the year turned over.

Since then, the momentum has subsided, but Ulta Beauty is still riding a good high, even with growing competition from Sephora and Target.

Ulta is looking to spend more on its diversity efforts, investing in POC investors to maximize its market.

This equity, inclusion, and diversity commitment does not entirely mean that their company will build more value or generate more revenue, but a positive spin gives Ulta Beauty a better platform for their efforts in 2022.

The 8 Best Cosmetics Stocks To Buy Right Now (3)

Estée Lauder Companies Inc (NYSE: EL)

Based in Midtown Manhattan, Estée Lauder is a multinational manufacturer and marketer of prestige skincare and other cosmetics products.

Its products stem from a portfolio of over 20 well-known brands, including Clinique, MAC Cosmetics, La Mer, Tom Ford Beauty, and more.

Additionally, the sale of its items comes from several channels, including eCommerce and retail chains.

This could make it a great investment opportunity for anyone looking for a brand that’s well-diversified and strong in multiple areas.

To continue its success, Estée Lauder has invested heavily in China of late and has seen an immense amount of growth there.

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Estée Lauder also had a strong recovery in 2021, primarily due to countries opening up and a paradigm shift in wages in the United States, giving people more disposable income.

It also has a strong Q2 for FY2022, posting a 15% bottom-line surge YOY, together with a 14% increase in net sales for the company, primarily due to stronger brick-and-mortar sales for the business.

The 8 Best Cosmetics Stocks To Buy Right Now (4)

Coty Inc (NYSE: COTY)

Coty is another American, multinational beauty brand founded in 1904 that develops a variety of cosmetics, fragrances, hair care products, and more across a selection of nearly 77 brands.

In addition, Coty has ownership or is in partnership with top brands such as Balenciaga, Calvin Klein, Hugo Boss, Dolce and Gabbana, Lacoste, Marc Jacobs, and more.

Having gone public in 2013, Coty is now being traded at some of the lowest prices it has seen in history.

Coty beat their Q2 earnings for FY2022, with its adjusted gross margin coming in at 64.6%, increasing from 58.7% compared to Q2 2021.

The 2021 recovery for consumer beauty had its revenues rise by 11% YOY, which is positive for the entire vertical.

The company is also being extra careful with its public offerings, canceling its IPO plans in Brazil.

This is likely due to coming in shy with their Q2 2022 revenue by roughly $11 million.

Having purchased a $600 million stake with Kylie Cosmetics in 2019 and several million-dollar stakes in KKW in 2020, the company could benefit from these Kardashian brands in the months and years to come.

The 8 Best Cosmetics Stocks To Buy Right Now (5)

Inter Parfums, Inc. (NASDAQ: IPAR)

Inter Parfums is a cosmetic pure play in the fragrances space.

Parfums help develop, manufacture, and distribute fragrances for many of the largest names in the fragrance industry.

These brands include Coach, Abercrombie & Fitch, GUESS, Hollister, Kate Spade, Monocle, and more.

Since then, the company built on its momentum and only went up from there, its stock growing by 277% compared to its lowest value.

It then signed a ten-year deal to make products under the Ferragamo name.

Inter Parfums stock peaked in value around the Holidays of 2021.

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The company had a stellar Q4 2021, with a 15% increase in sales compared to the previous quarter, and a staggering 63% YOY growth for its sales.

Its expansion in 2021, including new licenses, gave it a good headway to continue rolling into a robust 2022.

The 8 Best Cosmetics Stocks To Buy Right Now (6)

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Top Cosmetics Stocks

Revlon Inc (NYSE: REV)

Established in 1932, Revlon is another American cosmetics, personal care, and fragrance company that is headquartered in New York City.

The company has multiple divisions that focus on separate markets, including their name brands, Elizabeth Arden, Inc., Ultima II, and Britney Spears Fragrance.

At least for the past 5 years, Revlon has struggled to pick up its performance after the drop it experienced during the pandemic.

Given the cosmetic market is trending upward, Revlon may be able to recapture its momentum.

Though, only time will tell.

Because this stock has been trending downward for the last six months, long-term investors may want to hold out until the price stabilizes before picking up shares.

The 8 Best Cosmetics Stocks To Buy Right Now (8)

Sally Beauty Holdings, Inc. (NYSE: SBH)

Sally Beauty Holdings, Inc. is an American international specialty retailer and distributor of professional beauty supplies, with an HQ in Denton, Texas.

Over 4,000 stores sell and distribute products through the Sally Beauty Supply and Beauty Systems Group businesses.

Meanwhile, over 200 franchises are located throughout North America, Canada, the United Kingdom, Europe, and some Latin American countries.

Besides its extensive selection of professional lines, including Clairol, L’Oréal, Wella, and Conair, Sally Beauty Supply stores offer an extensive selection of proprietary merchandise.

Beauty Systems Group stores, commonly known as CosmoProf stores or Armstrong McCall stores, plus its outside sales consultants, sell up to 9,800 professionally branded products.

It has brands like Paul Mitchell, Wella, Sebastian, Goldwell, and TIGI that are sold exclusively for professional and salon use.

Additionally, the company now sells a wide range of products for African-American women.

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SBH topped estimates for its Q1 2022 earnings, with e-commerce sales up by 22% year over year, together with a 6.2% increase in its consolidated gross profit.

The company is busy for the early months of 2022, with a broader product assortment and DIY hair education classes.

The 8 Best Cosmetics Stocks To Buy Right Now (9)

Should You Buy Cosmetics Stocks?

Surprisingly enough, whether there’s a pandemic, cosmetic products are still important to the everyday consumer.

While some cosmetics companies have fared better than others because of Covid-19, investors willing to take a chance with the self-improvement and wellness movement could see fantastic returns.

This may be even more the case as society and businesses have opened up in increasing fashions as the Covid-19 vaccine is distributed on a global scale.

Cosmetics Stocks: Final Thoughts

Cosmetic sales appear to be picking up, which could spell good things for investors who have a stake in beauty products.

This trend shows no sign of slowing down, so now could still be a good time to get in.

If you’re interested in the cosmetic companies on our list, you can check out popular brokers like Robinhood or Webull.

These aren’t the only brokers out there, but they are some of the most accessible.

Remember to do your own due diligence before picking up any shares.

Cosmetic Stocks FAQ

How Can I Invest In Beauty Stocks?

There are several ways to invest in cosmetics brands, including traditional routes and mobile apps like Robinhood and Webull. These apps will let you pick up most stocks on major stock exchanges, like the NASDAQ. You might want to start your search looking for shares with a strong trading volume and good stock catalysts.

Is The Beauty Industry Profitable?

The beauty industry has a lot of profit potential, as it’s a staple for many people’s everyday lives. While the beauty industry suffered through the pandemic, it looks like it’s on the rebound — especially now that public events are available again. Influencers and social media may also push the makeup industry back to a strong recovery path.

Is The Cosmetics Industry Growing?

The cosmetics industry appears to be seeing consistent growth. As events open during the “new normal”, we may see a solid spike in beauty care product usage — especially in consumer staples.

What Happened To Cosmetic Stocks?

At the start of the pandemic, cosmetic stocks plunged due to a drop in demand from folks working from home. Also, as cosmetics were considered luxury products, they were one of the first things to go as people had to prepare for more crucial expenses.

What Is The Best Beauty Stock?

Our pick for one of the best beauty stocks to watch out for is Inter Parfums, Inc, which recorded a stellar 2021 and early 2022. While much of the cosmetics industry is bouncing back, Inter Parfums looks like it might be making the most of this trend. Only time will tell, however.

Noah Zelvis

The 8 Best Cosmetics Stocks To Buy Right Now (10)

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Noah is an American copywriter on a mission to help clarify the nuances of the financial world. When he's not working, you’ll likely find him running or traveling.


What does Estee Lauder own? ›

The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums ...

Who invested in rare beauty? ›

The makeup brand is backed by Lightspeed Venture Partners. Selena Gomez's Rare Beauty makeup line is backed by Nikki Eslami, who is the founder of New Theory Ventures, which also backs Gxve Beauty. Ariana Grande's R.E.M. Beauty is backed by Forma Brands.

Is EL stock a good buy? ›

The Estee Lauder Companies Inc.

may be overvalued. Its Value Score of D indicates it would be a bad pick for value investors. The financial health and growth prospects of EL, demonstrate its potential to underperform the market. It currently has a Growth Score of A.

Who owns Fenty beauty? ›

Fenty Beauty

What is the number 1 cosmetic company? ›

L'Oréal is the no. 1 beauty company in the cosmetics industry, with its annual beauty product sales of over USD 29.4 billion. The company sells products in all cosmetic categories, including makeup, skincare, haircare, sun care, fragrances, and hygiene products.

Which cosmetic brand is best? ›

L'Oréal tops the list, followed by Estée Lauder, Gillette, Nivea and Guerlain, which make up the top five. They are followed by Clinique, Dove, Pantene, Lancôme and Garnier - rounding out the top ten.

Who is the biggest cosmetic company? ›

L'Oréal remains the world's largest cosmetics company, followed by Unilever, and P&G. Cosmetics Technology lists the top ten cosmetics companies, based on revenues in 2020.

Is Rare Beauty making money? ›

I use real people in the campaigns." In April 2022, SheKnows ranked Rare Beauty one of the best celebrity-founded beauty brands. According to TooFab, the company brought in $60 million in revenue in 2021.

How is Rare Beauty selling? ›

Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare Beauty is a true internet brand, that depends on social media strategy, influencer marketing, and community to drive sales.

How much has Rare Beauty made? ›

When she launched her brand Rare Beauty in 2020, she focused on the impact she could make on the community, turning attention away from herself. And it's paid off, quite literally. Within its first year of launch, Rare Beauty generated $60 million in revenue.

Who is Estee Lauder's competitors? ›

Estee Lauder's competitors and similar companies include AMOREPACIFIC, CHANEL, Beiersdorf, Coty, Shiseido, L'Oreal, Johnson & Johnson, Unilever and Procter & Gamble. The Estée Lauder Companies is a manufacturer and marketer of skincare, makeup, fragrance, and hair care products.

Who owns CeraVe? ›

CeraVe - L'Oréal Group.

Is Clinique owned by Estee Lauder? ›

Clinique Laboratories, LLC (/klɪˈniːk/) is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high-end department stores. It is a subsidiary of the Estée Lauder Companies. As of 2019, Clinique has over 22,000 customer consultants worldwide.

Is Estee Lauder a buy now? ›

Estée Lauder is in the beauty business—and its stock is starting to look like a beautiful buy. It has been anything but so far this year. Estée Lauder stock (ticker: EL) has fallen 34%, to a recent $245, in 2022, worse than the S&P 500 index's 20% drop.

Is Estee Lauder a buy or sell? ›

Estée Lauder Companies has received a consensus rating of Buy. The company's average rating score is 2.89, and is based on 14 buy ratings, 3 hold ratings, and no sell ratings.

Who is richer Kylie or Rihanna? ›

Rihanna Surpasses Kylie Jenner as Youngest Self-Made Billionaire.

Is Rihanna richer than Beyonce? ›

Beyonce and Rihanna net worth who is richer? Beyonce net worth 2021 Forbes is currently estimated to be the sum of 440 million US dollars ($440 million) while Rihanna's net worth Forbes is estimated to be the sum of 1.7 billion US dollars ($1.7 billion).

What is Rihanna's worth? ›

Who dominates the cosmetic industry? ›

L'Oréal is the leading beauty products company with over $27 billion in global sales (Chemist's Corner) L'Oréal remains the top player in the beauty industry, with nearly $6 billion more in sales than second-place Unilever. Rounding out the top 5 are Estée Lauder, P&G, and Coty.

Who are the leaders in the cosmetic industry? ›

Main worldwide players in sales (in billions of USD)
  • L'Oréal. 33.43.
  • Unilever. 22.49.
  • Estée Lauder. 15.90.
  • Procter & Gamble. 13.90.
  • Shiseido. 10.09.
  • Coty. 8.65.

What is the richest beauty brand? ›

Chanel gets the crown for being the most expensive and high-quality makeup brand in the world. This well-established brand was founded by Coco Chanel in 1910.

What is the #1 skincare brand in the US? ›

Rodan + Fields is currently the top-selling skincare brand in North America in terms of total sales, according to Euromonitor.

Which cosmetic brand is best in USA? ›

The Top 10 Beauty Brands in the US, Ranked by Search Volume
  • Morphe—4,982,000 annual searches.
  • Olaplex—4,641,000 annual searches.
  • The Body Shop—4,056,000 annual searches.
  • Clinique—3,171,000 annual searches.
  • Kiehl's—2,937,000 annual searches.
  • Estee Lauder—2,906,000 annual searches.
  • Beautycounter—2,626,000 annual searches.
Jun 30, 2021

What is the oldest cosmetic company? ›

Shiseido: The World's Oldest Cosmetics Company.

What are the 5 main categories of cosmetic products? ›

The major product categories in the cosmetic industry are skin care, hair care, perfumes, deodorants, toiletries, and make-up.

What is the biggest cosmetic company in the USA? ›

Procter & Gamble with $13.9 billion.

Who is bigger Loreal or Estee Lauder? ›

It's important to note that L'Oreal is almost 2.3x bigger than Estee Lauder (as of 2018), in terms of revenue, and already has a much more established presence worldwide.

What is the stock symbol for Fenty beauty? ›

Share price and profitability of the share LVMH (Fenty)

Who is ColourPop owned by? ›

ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own Kylie Cosmetics and KKW Beauty. The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017.

Is Sephora publicly traded? ›

SEPHORA is a brand of LVMH, listed on the stock exchange of Paris. The International Securities Identification Number (ISIN) of LVMH is FR0000121014. SEPHORA belongs to the Retail -Cyclical business sector.
Stock market history LVMH (SEPHORA)
May 10, 2022549.5
May 9, 2022542.6
May 6, 2022561.9
May 5, 2022574
218 more rows

Is L Oreal a publicly traded company? ›

L'Oréal (OTC: LRLCY) is often considered a dependable blue-chip stock for long-term investors.

Is LVMH a good stock to buy? ›

LVMH Moët Hennessy - Louis Vuitton, Société Européenne has received a consensus rating of Buy. The company's average rating score is 2.78, and is based on 7 buy ratings, 2 hold ratings, and no sell ratings.

Can I invest in Fenty? ›

Once Savage X Fenty goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

Can you invest in skims? ›

Skims has 5 investors. Thrive Capital invested in Skims's Series B funding round.

What manufacturer does Kylie Cosmetics use? ›

Coty, Inc.

Who actually buys Kylie Cosmetics? ›

In 2020, Coty acquired 51% of Kylie's beauty brands with a focus on jointly building and further developing the beauty business into a global powerhouse brand.

What factory makes Kylie Cosmetics? ›

Their father bought Spatz Laboratories — which manufactures all of the Kylie Cosmetics products — in 1989.

Is Zara listed in stock market? ›

Line chart with 21 data points. The chart has 1 X axis displaying Time. Range: 2022-09-21 12:39:48 to 2022-09-21 13:00:12.
Zara Investment (Holding) Co. Ltd.
Market Valueد.ا.‏63M
Shares OutstandingN/A
EPS (TTM)-د.ا.‏0.01
P/E Ratio (TTM)N/A
7 more rows

Is Maybelline publicly traded? ›

MAYBELLINE is a brand of L'OREAL, listed on the stock exchange of Paris. The ISIN, the company's International Securities Identification Number, is FR0000120321.

How do I buy LVMH shares? ›

Shares of LVMH are not sold directly on exchanges in the U.S. because it is a foreign company. Investors can invest in LVMH by purchasing ADRs, which are negotiable certificates issued by a U.S. depositary bank representing a specified number of shares—often one share—of a foreign company's stock.

Who owns CeraVe? ›

CeraVe - L'Oréal Group.

Does Nestle still own Loreal? ›

On December 7, 2021, Nestlé agreed to sell 22.26 million L'Oréal shares to L'Oréal. L'Oréal will cancel the repurchased shares. Following the transaction, Nestlé will own 20.1% of L'Oréal and remains fully supportive of the company's value creation strategy.

Does Loreal pay dividends? ›

When does L'Oreal pay dividends? L'Oreal pays a dividend 1 times a year. The payment month is April. The dividend calendar shows you for more than 1,000 dividend stocks in which month which company distributes its dividends.


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