It’s hardly groundbreaking to say that digital marketing never stops evolving — and at Hawke Media, we’re dedicated to constantly upleveling our knowledge of both the foundations and new best practices of marketing, sales, and ecommerce. How do we do that? We read. A lot.
So we launched a poll and picked out the go-to books that give us the creative spark, the strategic insight or just the confidence as marketers to keep pushing the boundaries. Whether you’re a veteran or a student of marketing, a start-up or an evolving brand, these are the 15 best marketing books to reach for when you’re looking for inspiration.
Marketing Starter Pack: The Classics
If you majored in marketing, these were on your reading list, but you’ll also spot them being devoured on the subway or in the airport lounge. And while some of them pre-date the digital era, they pinpoint the eternal truths that we as marketers now hold to be self-evident.
Thinking, Fast and Slow by Daniel Kahneman
Whenever we’re getting too confident as marketers with our creative or strategy, we can bring ourselves back to reality with “Thinking, Fast and Slow.” It’s a reminder of the irrational, complex challenge we have to overcome: the human mind. Kahneman’s work on System 1 (instinctive) and System 2 (considered) thinking, and the importance of context and biases, is essential in understanding how our attention is won.
How to Win Friends and Influence People by Dale Carnegie
It’s still the go-to instruction manual for sales, marketing and self-improvement, and one of the most influential books in American history. So what can a book first published in 1936 teach us about TikTok tutorials or Amazon market share? It’s simple (that’s the appeal). “How to Win Friends…” establishes the template for conversion, whether it’s communicating a single idea or going viral.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
Whereas Cialdini’s better-known “Influence: The Psychology of Persuasion” taught us about the importance of scarcity, urgency and social proof, we’re picking “Pre-Suasion” as our strategic handbook. Like “Thinking, Fast and Slow,” the book elaborates the subconscious, primitive instincts marketers must accommodate to prime their audience for action.
Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
Even after growing more than 3,000 brands since 2014, we’re never too proud to reach for “Digital Marketing for Dummies,” simply because it’s the most extensive, clear and well-organized reference for all things digital. A copy belongs in every business.
Inspiration for Thinking Differently
As Bill Bernbach said, “Creativity is the last unfair advantage we’re legally allowed to take over our competitors.” It’s why the brand with the biggest budget doesn’t necessarily grab the spotlight, and why many a safe, sensible campaign goes unnoticed. These great reads throw a fresh perspective on taming the funnel.
Predatory Thinking by Dave Trott
One of the most influential copywriters and creative directors from the pre-digital era, Dave Trott delivers a series of thought-provoking, bite-size studies, one line at a time, drawing on classical philosophy, military history and popular culture. First in “Predatory Thinking” and most recently in “The Power of Ignorance,” Trott accessibly, entertainingly and relentlessly champions those who were brave enough to zig when others zagged.
Misbehaving by Richard H. Thaler
Few people could have predicted that behavioral economics would one day become sexy, except perhaps behavioral economists. We recommend starting with “Misbehaving” for a primer on the mystery of decision making (or what we thought was our decision making), but you could just as easily start with Thaler’s “Nudge” or the hugely entertaining “Alchemy” by Rory Sutherland. These aren’t just valuable marketing books: they go a long way toward explaining the minute interactions that allow 8 billion people to share the same planet.
The Tipping Point by Malcolm Gladwell
Arguably responsible for establishing the “easily digestible anecdote + insight” format as the template for countless books that followed, Malcolm Gladwell continues to make sociology and psychology accessible. First published in 2000, “The Tipping Point” went viral before viral did, challenging our assumptions and forcing us to reevaluate our innate biases. Want to grab someone’s attention on social media in milliseconds? Take as much time as you need to finish “The Tipping Point” first.
Why We Buy: The Science of Shopping by Paco Underhill
As tempting as it is to talk of turning customers into brand evangelists or leading consumers seamlessly through the funnel, nothing begins without a contextual, emotional trigger. Now updated for the digital age, “Why We Buy” digs deeper than the Four Ps of marketing and attempts to explore the mystery of consumer culture.
Trust Me, I’m Lying by Ryan Holiday
Think of it as the perfect companion to the post-truth era: “Trust Me, I’m Lying” is reassuringly disturbing if you’re a committed student of human behavior. Humorous and candid, it explores the ever-shifting frontier between manipulation and marketing. “What’s the difference?” cynics might argue. The answer is more complicated than you might expect.
The New Era of Thought Leadership
This last selection of go-to marketing books recognizes the fact that in the digital age, we’re all marketers to some extent, whether the currency is likes, views or e-commerce sales. Whether that’s something to fear or embrace is up for debate, but it would be unwise to ignore it.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
An entry on the list from the remarkable Seth Godin is almost obligatory, but we’ve picked an alternative to the better-known “Permission Marketing.” In “Purple Cow,” Godin walks you through the new marketing landscape, in which it takes something truly out of the ordinary just to get noticed. That doesn’t have to mean resorting to gimmicks or pivoting wildly from your core brand purpose, however. It does, on the other hand, mean rejecting what’s safe, conventional and tried and tested. Scared? You shouldn’t be.
Hacking Growth by Sean Ellis and Morgan Brown
One for our business owners or start-up visionaries, “Hacking Growth” outlines the philosophy, strategy and road map behind building a successful business fast. Skip the superfluous steps that drain your budget and head straight to the techniques and mindset that turbocharge your dream.
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown
Discover the AI you didn’t know about but which could be just as important to your future business. In “Aesthetic Intelligence,” former LVMH chair Pauline Brown makes sense of branding, voice and aesthetics. And it’s not just for fashion or luxury retail. If we’re serious about creating meaningful experiences, we have to know what they look like.
Start with Why by Simon Sinek
With today’s tech gurus and business leaders elevated to household names, what does it take to be a great leader? Popular TED Talk speaker Simon Sinek provides the answer in “Start with Why,” in which he picks out the common, recurring habits and traits in game-changing leaders. Get inspired, then try it yourself.
The First 90 Days by Michael D. Watkins
Another one for the leadership-academy reading list, “The First 90 Days” should be on the wish list for anyone with serious ambitions for senior leadership, professional growth or just a new challenge. As a long-time executive coach, Watkins offers sound advice on making your first impression, leaving your mark and defining your legacy.
ReWork by Jason Fried and David Heinemeier Hansson
Treat yourself to some sound entrepreneurship advice from the people who brought you Basecamp. As you might expect, “ReWork” is about getting the job done smarter, leaner and without taking over the other aspects of your life completely. It’s a great resource for anyone considering a start-up, with some useful tips on the tools you need to succeed.
Coming Soon to a Bedside Table Near You…
The Hawke Method by Erik Huberman
Spoiler alert! “The Hawke Method” will land in February 2022 with our own CEO and founder’s insights into what it took to make more than 3,000 brands soar, as well as establish Hawke Media as one of the fastest-growing marketing agencies globally. Ultimately, it comes down to just three principles. But you’re not expecting us to share those here and now, are you?
We missed your favorite, didn’t we? Sorry. We started with more than 30. Our apologies too to the disciples of Gary Vaynerchuk, Tim Ferriss, Grant Cardone and any of the other visionaries we also love but couldn’t fit into our final 15. Want to skip the book report and start chatting strategy? Book your free consultation today and tell us your story.
Here are the top marketing books you should read: This Is Marketing: You Can't Be Seen Until You Learn to See. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.
They look so great. …that are my favorites. I don't have all their books because some of them I read digitally, but my top 10 marketing authors are as follows Seth Godin, Malcolm Gladwell, Simon Sinek, Bernadette Jiwa, Daniel H.
The Holy Bible is the most read book in the world. In the past 50 years, the Bible has sold over 3.9 billion copies. It is the most recognizable and famous book that has ever been published. The Bible is a collective book with many different preachings based on God and the Lord Jesus Christ.
- Set a Goal and a Budget. ...
- Leverage Influencer Marketing. ...
- Focus On a Single Social Channel. ...
- Leverage Email Marketing. ...
- Focus On SEO and Content Marketing.
- Market Research. Before you can effectively create a marketing strategy, research is key. ...
- Adequate Data. When trying to carry out effective marketing, having adequate data is also another key component. ...
- Focus on the Quality of Your Content.
The 4 basic marketing principles are product, price, place and promotion.
- Know Your Customer. ...
- Get the Right Marketing Mix. ...
- Stay Consistent with your Message. ...
- Stay consistent with your brand. ...
- Track usage to determine ROI. ...
- Allow enough time to be effective. ...
- Follow up with engaged customers.
"Consumer is the King of market, nevertheless he is exploited." Discuss the reasons for this statement.
Philip Kotler, the Father of Modern Marketing, Will Never Retire.
According to Porter's Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.
The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.
David Copperfield by Charles Dickens. Madame Bovary by Gustave Flaubert. Moby-Dick by Herman Melville. Wuthering Heights by Emily Brontë
|1||Da Vinci Code,The||Brown, Dan|
|2||Harry Potter and the Deathly Hallows||Rowling, J.K.|
|3||Harry Potter and the Philosopher's Stone||Rowling, J.K.|
|4||Harry Potter and the Order of the Phoenix||Rowling, J.K.|
Must-read books include "To Kill A Mockingbird," "A Brief History of Time," "Americanah," and "How To Win Friends And Influence People."
The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.
Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.
One tool I've found really useful for this is The 5 E's of Customer Journey. If you run a business of any kind, you'll understand how important it is for customers to feel safe, valued and welcomed. This is a map of the five stages that customers walk through – Entice, Enter, Engage, Exit, and Extend.
THE THREE Cs - STRATEGIC MARKETING
It consists of the company, the customer, and the competition, which are the three critical components to creating a successful strategy.
The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix.
- Market Research. First, you need to understand the environment that you are selling in by using tools like a SWOT Analysis. ...
- Target Audience. ...
- Market Strategies. ...
- Goals & Objectives. ...
- Media & Tactics. ...
- Budget and Action Plan. ...
- Metrics. ...
- Content Plan & Schedule.
The rule of 100 states that if a product's original price is under $100, a percentage-based discount—for instance, 30% off—will appear more attractive to customers. Likewise, if a product's original price is above $100, a numerical discount—for example, $50 off—will impress customers more.
"Relationship" is the most important word in marketing. The relationships you build with existing and potential customers are ultimately and uniquely what differentiates you from your competitors. The purpose of marketing is to help build business relationships with the right sort of people.
“Advocacy Marketing” or commonly known as “word-of-mouth” is indisputably the most powerful form of marketing. Research shows that nearly 50% of the purchasing decisions are made under the influence of word-of-mouth.
Philip Kotler holds that: "the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being."
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it's not hard to understand why he is such an authority.
Market leader dominates the market by influencing the customer loyalty towards it, distribution, pricing, etc. Description: Market leader can be attributed to a firm which has the largest market share in a given industry. The term could also be ascribed to a firm which has the highest profitability margin as well.
1- USA. For any company which wishes to preserve and increase its market share, marketing is important. Get the realistic skills to develop a comprehensive marketing strategy with the University of California, Berkeley's digital marketing management program.
- India. Currently, India is slated to have the fastest growing economy in the nation, even beating out China, which has held that spot for decades. ...
- Denmark. ...
- Hong Kong. ...
- Ireland. ...
- Sweden. ...
- United Kingdom.
You can love or hate Elon Musk. You can think that he is a good CEO or not, but there is no doubt that he is among the best marketers of his time, sharing the hall of fame with people such as Steve Jobs or Benjamin Netanyahu.
Sucess begins by focusing on the three Cs of implementing strategy: clarity, communication, and cascade. Each of these three Cs rolls into the next.
Asking for referrals is the easiest and least time-consuming of all marketing strategies. It's surprising how often businesses fail to use it as one of their marketing strategies.
- Ask for referrals. ...
- Network. ...
- Offer discounts and incentives for new customers only. ...
- Re-contact old customers. ...
- Improve your website. ...
- Partner with complementary businesses. ...
- Promote your expertise.
The 14Ps of marketing are:planning,personality,product,people,precision,placement,pliable,price,perception,permission,processes,performance,promotion and place.
These 11 elements are product, price, place (distribution), promotion, people, process, physical evidence, personal relationships, packaging, positioning and performance.
For example, if your marketing plan is to promote a new product or service, you might have a strategy dedicated to how you're going to use email marketing to support these broader goals. Every marketing plan will most likely produce several marketing strategies as part of the broader plan.
- David Aaker.
- Marty Appel.
- Edward Bernays.
- Leonard Berry (professor)
- Chris Brogan.
- Leo Burnett.
- Jack Canfield.
- Joel Comm.
- use your market research to narrow in on your target audience.
- utilize video to boost engagement.
- build specific landing pages that reflect your ad copy.
- explore different platforms.
- keep an eye on your analytics and find ways to optimize.
The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
Philip Kotler, the Father of Modern Marketing, Will Never Retire.
"Consumer is the King of market, nevertheless he is exploited." Discuss the reasons for this statement.
- Get to know your target personas. ...
- Develop your unique brand voice. ...
- Build a consistent social media presence. ...
- Start a blog — And keep it updated. ...
- Devote yourself to customer service.
It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
- Look for Opportunities to Diversify. ...
- Embrace Paid Social. ...
- Focus On Your Existing Content. ...
- Nurture Brand Advocates. ...
- Constantly Optimize User Experience. ...
- Connect Online and Offline Strategies. ...
- Prioritize Authenticity. ...
- Create a Memorable Message.
The 4 M's of Marketing
The 4 M's are: make, manage, monitor, and measure. These principles are especially relevant for social media and influencer marketing, which are crucial for succeeding today.
The 7Ps marketing model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing.
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
- 1) Plato (423 – 348 BC)
- 2) Conrad Gessner (1516 – 1565)
- 3) P.T. Barnum (1810 – 1891)
- 4) Henry Ford (1863 – 1947)
- 5) John R. Brinkley (1885 – 1942)
- 6) Dale Carnegie (1888-1955)
- 7) Ray Kroc (1902 – 1984)
- 8) Walt Disney (1901 – 1966)
- Pure Competition. Pure or perfect competition is a market structure defined by a large number of small firms competing against each other. ...
- Monopolistic Competition. ...
- Oligopoly. ...
- Pure Monopoly.
This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional.
The five major market system types are Perfect Competition, Monopoly, Oligopoly, Monopolistic Competition and Monopsony.
Introduce yourself to a customer and learn his name immediately. Knowing the name of your customer and a little about him makes him less a stranger, further reducing the communication barriers that lead to shyness. For example, introduce yourself to the customer, ask him for his name and ask how his day is going.
- Bath Bombs.
- Natural Cosmetics.
- Personalized Gifts.
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your brand logo.
- Apply your branding across your business.
- Clearly Identify Yourself. ...
- Make It Easy For People To Understand. ...
- Let Your Brand Tell A Story. ...
- Consider What Your Customer Will Think. ...
- Ask Why You Are Doing This. ...
- Create A Liquid Experience. ...
- Be Creative And Approachable. ...
- Design For The Long-Term.