MSc Strategic Marketing and Consulting (2022)

  • Course details
  • Entry Requirements
  • Teaching and assessment
  • Employability

Advance in your career with the industry-led consulting programme to become a future marketing leader.

We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.

Innovative, industry-led teaching

Professional seminars, real-world projects and industry involvement in module delivery will enable theMSc Strategic Marketing and Consulting course to help you prepare for specialist careers in strategic marketing and/or consultancy.Our modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. The modules will cover subjects such as analytical marketing insights; digital and innovative marketing. Small group teaching will focus on building critical analysis, decision-making and reflective skills through intensive theoretical and industry-based seminars.

We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. Youwill not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.

Why study at Birmingham?

MSc Strategic Marketing and Consulting (1)

  • The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
  • You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
  • Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB.The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
  • This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.

Discover our unique scholarship offers

MSc Strategic Marketing and Consulting (2)At Birmingham Business School we offer a wide varietyof scholarships for our new MSc students in 2023.

These awards are available to both UK and international applicants and range in value from partial to full tuition fee support, as well as awards of up to £10,000 for our alumni.

Find out more about our scholarship offers

MSc Strategic Marketing and Consulting (3)

MSc Strategic Marketing and Consulting (4)

MSc Strategic Marketing and Consulting (5)

Marketing strategy, planning and management are at the very core of Birmingham Business School's new MSc Strategic Marketing and Consulting programme. Developing these skills is absolutely essential, particularly since businesses and brands need their marketing to be effective and accountable.

Anthony Tattum, Founder and CEO of Big Cat Agency

Modules

Unless indicated otherwise the modules listed for this programme are for students starting in 2023.

In addition to yourIndividual Project(worth 60 credits), the following modules must be taken which are worth 20 credits each:

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.

Fees

For programme fees and information on further costs please visit ourFees and Financing page.

Find out more about fees and funding.

Postgraduate Taught Scholarships in Birmingham Business School

We have a number of scholarships available for students joining us in September 2023 on our 12-month MSc programmes. Full details regarding eligibility and application can be found on our Business School scholarships page.

Other sources of funding may be available. Explore ourScholarship and funding database.

Postgraduate Loans for Masters students

UK and EU students (with settled or pre-settled status) looking to pursue a Masters programme in the UK can apply for a non-means-tested loan from the British government via the Student Loans Company (SLC).

Detailed criteria and information regarding the application can be found on ourpostgraduate funding page.

  • Questions about funding? Use ourStudent Helpknowledge base to find the answer.

How To Apply

1 July 2023 is the application deadline for international students applying through the student route who wish to study in the United Kingdom. We are not able to consider applications for 2023 made after this date. The deadline for Home students is 31 August 2023.

Our staged admissions process

A staged admissions process is in place for this programme. This means that when you apply, your application will be considered with all others that have been submitted before the deadline. Therefore you might not hear from us with a decision on your application until a few weeks after the deadline has been reached. This enables us to ensure that all applications are considered fairly and equally. When you apply please ensure that you submit all of your supporting documents including an English language proficiency certificate (if English is not your first language)if you have one.

Further information and application deadlines

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages

Apply online

Terms and conditions – what you need to know

Our Standard Requirements

In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in Marketing or a related discipline or a degree with at least two marketing modules (2:1 or equivalent).

If the Honours degree is not in Marketing or the required modules above have not been obtained, a minimum of at least two years full-time relevant work experience may also be considered.

Applicants who demonstrate being able toexceedthe minimum entry requirements will be given preference.

Find out more about entry requirements

International Requirements



International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band).

  • IELTS 7.0 with no less that 6.5 in any band
  • TOEFL: 95 overall with no less than 22 in any band
  • Pearson Test of English (PTE) including online: PTE Academic 76 with no less than 67 in all four skills
  • Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

If you are currently studying at a Chinese university, please view our specific entry requirements including our list of acceptable universities for further study at Birmingham.

Preparing the customer success specialists of the future

We are dedicated to helping you develop real-world professional skills and an understanding of the latest advances in strategic marketing, thinking and research. You will benefit from the expertise and experience of research staff in our Department of Marketing.

Get to know our talented researchers

TheMSc Strategic Marketing and Consulting course is for marketing industry professionals and/or graduates with some experience in marketing or business.The focus of this programme is to ensure that you develop professional skills required from leading industry players, e.g. IBM, Google, IKEA, JLR. You will undertake data driven assignments, culminating in a high-level consultancy project worth 60 credits.We will focus on applied student learning for the modern workplace.

You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.Modules to highlight include Digital and Innovative Marketing,Consulting Skills and Practice,Analytical Marketing Insights and Contemporary Global Marketing and Responsibility Issues.

A high-class learning environment

MSc Strategic Marketing and Consulting (6)As a postgraduate student, you will have access to ouraward-winning £10 million postgraduate teaching space, the Alan Walters Building. This will provide you with access to facilities of the highest quality, including a state-of-the-art lecture theatre, dedicated computer clusters and seminar rooms as well as communal areas for studying and group work, which look out over the University's ambitious Green Heart development, which was completed in 2019.

You will work with leading Business School academics and industry practitioners to develop much needed employability skills such as creativity and innovation, leadership, communication, digital competency and responsible business.

The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOs. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, then formulate and evaluate programmes of activity.

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BBS Careers and Careers Network

As a Birmingham Business School student, you will benefit from two award-winning Careers teams.

Careers Networkis the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.

BBS Careersis a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help you succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.

BBS Careers is one of a few, if not the only business school career service to offer life-long support.

We are here to support you! Whether you are applying for postgraduate end-of-study internship, a graduate job, or applying for a management role five years after graduation.

Visit the BBS website for more details

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