Follow these 5 Steps to Become a Wholesale Jewellery Distributor (2023)

If you are thinking of starting a business of your own, there is one market that will always have a demand. Jewellery wholesale is a thriving industry today with people becoming more fashion-conscious. You also have several channels to sell your products online and offline, which allow you to become a jewellery distributor even with a small capital investment available at your disposal.

If you are interested in pursuing this business, here are 5 steps to help you get started and set up a successful fashion jewellery wholesale business.

Step 1: Select Your Distribution Channel

There are usually two distribution channels for a jewellery retailer:

  • B2B: This is when you buy from wholesalers and sell directly to other jewellery retailers. The advantage of this business model is that you get to enter long-term contracts that help you earn a larger revenue.
  • B2C: This is when you purchase wholesale jewellery and then sell it directly to your customers. You have the option of selling through a brick and mortar store, an online store or even exclusively at independent events depending upon the audience that you wish to cater to.

B2B requires higher investment initially. You also need to have better storage options that let you maintain a larger inventory. For those who do not wish to make customer service central to their business and only want to be a jewellery wholesaler, this is the right choice.

(Video) How To Start An Online Jewelry Business in 2022 (For Beginners)

However, when it comes to B2C distribution, the startup costs are much lower. You do not have to worry about storage space. Lastly, it gives you the option of taking your business completely online.

Follow these 5 Steps to Become a Wholesale Jewellery Distributor (1)

Step 2: Find Your Jewellery Niche

This is an important step if you wish to take up jewellery wholesale. To begin with, it allows you to find a target audience that is easier to cater to. You can plan all your promotional activities based on the type of jewellery that you wish to sell. For instance, if you are entering the oxidised jewellery wholesale business, the look and feel of your campaigns will change. You will also cater to a specific population. On the other hand, when it comes to precious stone jewellery, the approach is entirely different.

You will also be able to find the right vendor or jewellery distributor when you have defined the niche of your brand. If not, there is a flood of vendors available online and offline that can easily throw you off track and make it difficult to get started. That said, you can always expand and introduce new jewellery styles to your line as you move ahead in your business.

(Video) 5 Critical Steps to Starting a Profitable Jewelry Business [PLUS 4 HOT JEWELRY NICHES]

Follow these 5 Steps to Become a Wholesale Jewellery Distributor (2)

Step 3: Create a detailed inventory

Sourcing vendors is possibly the hardest part of starting your business. However, with e-commerce portals and other online resources, you can find vendors based on the convenience and the pricing that they offer. You have all types of vendors from artificial jewellery wholesale to fashion jewellery that you can choose from.

The next step is to study their catalogue in detail and pick the pieces that you wish to include in your store or as part of your offerings. The orders that you place depend upon your distribution model. In the case of B2B, you may want to create a product catalogue and place an order after you have managed to find a buyer. In the case of B2C start with a small line of products with a few pieces to understand the demand of the market in the jewellery niche that you have picked.

Once you have procured your products, create an inventory. This allows you to keep track of the products that are available. Using basic software for inventory management also keeps you informed about products that need restocking. It is a highly recommended investment for a business to reduce the workload and also avoid the costs of hiring a team to take care of it for you.

Step 4: Prepare a Basic Business Plan

As a jewellery distributor, you also need to develop a keen sense of business. This begins with a plan that makes use of all the resources that are available to you in order to drive maximum sales. A business plan includes various aspects of the business like the investment that you can make, the different options that you have in order to generate leads and also short and long term goals for your business in terms of revenue and brand building.


When you make a business plan for a jewellery wholesaler business, it must include the following:

  • A detailed summary of the products that you have in your line.
  • The needs that your business is fulfilling for customers
  • A sales and marketing plan
  • The team that you need for your business to operate smoothly.
  • The overheads involved in running your business starting with procuring products to the salary for your employees.
  • A financial strategy that can help you manage the business development side without having to worry about the monthly expenses that come with the business.
Follow these 5 Steps to Become a Wholesale Jewellery Distributor (3)

This is undoubtedly the most important part of making your jewellery retailer business a success. Here are some things that you need to think about when you decide to start a business:

  • Promotional material and branding: Create a logo for your business to begin with. Following this, make a list of marketing material like catalogues, product images and description, social media content and website content.
  • The target audience: Who is most likely to buy your products? This demographic may change as your business grows. However, you need to set a target audience to begin with so that you can make the most of all your marketing campaigns.
  • The promotional channels: Today, you have the option of social media, paid ads on search engines, email marketing, telemarketing and several other online options to get your business out there. Make a strategy for marketing your products. If you choose to sell online, using an existing e-commerce portal gives you access to an existing customer base as well. Understand the trends of the market and create a business plan that is ideal for the type of jewellery that you wish to sell.

With these steps to get you started, you will evolve through your journey as a jewellery distributor. Convert your startup into a successful venture by learning along the way and building a brand image that you are proud of.

Also read:

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Follow these 5 Steps to Become a Wholesale Jewellery Distributor (4)


Q. What is the best way to start an online jewellery wholesale store?

Ans. You can choose to invest in an e-commerce website of your own. However, there are several ecom platforms that give you the opportunity of setting up your own store without going through the grind of creating a website from scratch.

Q. Where can I find vendors?

Ans. The best place to look for vendors for the fashion jewellery wholesale business is online. Search engines and e-commerce platforms like Shopify are the best places to find reliable and experienced vendors.

Q. How do I price my jewellery?

Ans. The pricing of your jewellery requires some market research so that you maintain competitive prices. Make sure you calculate your overheads and distribute them across the inventory. It is advised that you take the procuring cost of your jewellery and mark it up by 1.5 to 4 times to arrive at the final price.

(Video) Dropshipping Jewelry In The UK | Top Jewelry Products + Suppliers 💍

Q. Why is it important to select a niche and not sell all types of jewellery?

Ans. A niche helps you find the right vendors and also helps you define your brand better. This streamlines your marketing costs as well, allowing you to target a specific audience where the rate of conversion is higher.

Q. Which is better, B2B or B2C?

Ans. This depends upon the resources available to you. B2B allows you to get bulk orders and make more revenue faster. However, you need a higher investment and ample product storage space to be a B2B jewellery wholesaler. B2C, on the other hand, requires more marketing and logistics management. However, it is easier to start because you can purchase from vendors based on the orders you receive.

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What is Jewellery wholesalers? ›

Like other wholesale businesses, wholesale jewelry involves purchasing jewelry from suppliers and selling it at wholesale prices. In other words, running a wholesale jewelry business means buying and selling jewelry products at a lesser price compared to retail prices.

How do I start a Jewellery business? ›

How To Start A Jewellery Business Online
  1. Get organised ahead of launch. ...
  2. Deal with legal. ...
  3. Make time for your design production. ...
  4. Start the web build process. ...
  5. Get your shopping cart set up right. ...
  6. Make digital marketing a priority. ...
  7. Get sociable.

How can I start a small Jewellery business from home? ›

How to start a jewelry business in 10 steps
  1. Pick your niche and target market. ...
  2. Study the competition. ...
  3. Develop a business plan. ...
  4. Choose a creative name (with an available domain) ...
  5. Design a product line. ...
  6. Choose to outsource manufacturing and suppliers or not. ...
  7. Devise a unique brand aesthetic. ...
  8. Develop a marketing strategy.
29 Jun 2020

How do I find out who my jewelry supplier is? ›

Identifying trade shows, attending jewelry networking events and fairs held by jewelers' associations is a great way to start. It is a great opportunity to network and locate many manufacturing companies at one place. You should not hesitate to ask any questions or concerns you may have about their capabilities.

How do you price wholesale jewelry? ›

Usually, the wholesale price is 50%-60% of your retail price. Material cost x 1.5 + labor + overhead. This formula will help you cover your overhead cost so that even when you are selling your handmade jewelry in bulk at wholesale price, you can still make a profit.

How do wholesalers work? ›

Wholesalers operate as middlemen between product manufacturers and retailers or other businesses. They make a profit by buying products in bulk at a discount and reselling them in smaller quantities at a higher price to individual retailers.

Do I need a license to sell jewellery? ›

Whether you are launching a shop or a stall, you will need a licence from your local council.

What jewelry sells best? ›

Here's a guide to some top-selling jewelry projects.
More Ideas for a Handmade Jewelry Business
  • Washi Tape Wooden Bracelets. ...
  • Initial Necklaces. ...
  • Silver Accessories. ...
  • Gemstone Rings. ...
  • Ornate Brooches. ...
  • Handmade Watches. ...
  • Clay Earrings.
26 Sept 2022

How much money do you need to start selling jewelry? ›

The total cost to begin a handmade jewelry business is $3,285 – $16,300 which includes set-up costs, legal business registration, logo design, social media, jewelry making supplies, website development, and advertising.

How do I start a wholesale jewelry business? ›

5 Steps To Becoming a Wholesale Jewellery Distributor
  1. Step 1: Select Your Distribution Channel. There are usually two distribution channels for a jewellery retailer: ...
  2. Step 2: Find Your Jewellery Niche. ...
  3. Step 3: Create a detailed inventory. ...
  4. Step 4: Prepare a Basic Business Plan. ...
  5. Step 5: Promote Your Jewellery Business.
5 Apr 2022

What are good names for a jewelry business? ›

Here are 72 jewelry store names to help get your creative juices flowing:
  • Dar Be Gold Jewelers.
  • The Velvet Box.
  • Her Treasure.
  • Treasure Chart Jewelers.
  • Treasure Map Jewelers.
  • Travelers Jewelers.
  • Stone Cutters Jewelry.
  • Old Town Jewels.
14 Jun 2022

How do I sell jewellery to customers? ›

E-commerce platforms make setting up an online store easy for startup jewelers, and they're easy to use for customers. The most popular ecommerce platforms include WooCommerce, Shopify, BigCommerce, and Squarespace. Other selling channels include eBay, Craigslist, Etsy, Sotheby, online auction, and more.

Who mostly buys jewelry? ›

With an expenditure of USD 111.5 billion, China buys, produces, and consumes the most jewelry. The United States valued at $61.8 billion, is the second biggest jewelry market in the world, while India is the third-largest jewelry market with $40.5 billion.

How do I manage my jewelry business? ›

So here's my very best advice on how to manage your time in your jewelry business.
  1. Use a project management system. No matter how good your memory is, it's no match for technology. ...
  2. Use a CRM. ...
  3. Plan your day/week beforehand. ...
  4. Time Block. ...
  5. Work in sprints. ...
  6. Make your breaks count. ...
  7. Hire help.
25 Sept 2018

What is a jewelry creator called? ›

But, has this question “what do you call someone who makes jewelry?” came to your mind before? According to Merriam Webster's jeweler definition, someone who makes, sells, and sometimes repairs jewelry, precious stones, and watches is called a jeweler/jeweller/jewel maker.

How much should my wholesale fee be? ›

The average wholesale fee is about $10,000 when wholesaling a house. When you fix & flip a house, real estate investors typically look to earn much more than $10,000 for the work being put in.

How do Beginners sell jewelry? ›

6 Keys To Selling Jewelry For Beginners
  1. #0: Make Sure Your Finances Are Right.
  2. #1: Know Your Target Customer.
  3. #2: Make Sure You Buy High-Quality Jewelry Only.
  4. #3: Take Care Of Your Jewelry And Display It Properly.
  5. #4: Hire Knowledgeable, Friendly, Socially Skilled Sales Reps.
  6. #5: Market Your Business!
  7. Finale.
14 Dec 2016

What is a good profit margin for wholesale? ›

Set your wholesale price

Profit margin is the gross profit a retailer earns when an item is sold. Apparel retail brands typically aim for a 30% to 50% wholesale profit margin, while direct-to-consumer retailers aim for a profit margin of 55% to 65%. (A margin is sometimes also referred to as “markup percentage.”)

How do I become a wholesaler distributor? ›

6 steps to starting a wholesale business
  1. Decide what you want to sell.
  2. Choose a business name and entity.
  3. Write a business plan.
  4. Get a wholesale license and other permits.
  5. Apply for an employer identification number.
  6. Figure out logistics.
  7. Expand your product lines and service.
  8. Increase your marketing efforts.
22 Oct 2020

How can I get more wholesale customers? ›

Increase Wholesale Sales
  1. Tap Into Your Existing Customer Base. ...
  2. Start an Email List. ...
  3. Invest In an SEO-Optimized eCommerce Platform. ...
  4. Launch a Pay-Per-Click (PPC) Campaign. ...
  5. Provide One-Time Deals for New Customers. ...
  6. Offer a Subscribe and Save Discount. ...
  7. Attend Trade Shows. ...
  8. Create a Referral Program.

How much is a business permit? ›

The total fees to be paid for a business permit in Quezon City is Php 1,636.00. See the breakdown below: Notarized Application Form: Php 50.00.

Do you need a certificate to sell a ring? ›

Can I Sell Diamonds Without Certificates? Perhaps you lost your diamond's paperwork, or maybe you inherited a diamond and have no idea what its characteristics are. If you are in this situation, you may be wondering if you can diamonds without certificates? The short answer is yes.

What kind of jewelry is trending for 2022? ›

Pearlcore isn't slowing down for the winter, and mixed-pearl pieces will be especially popular for the season ahead. “This season, you'll definitely see me rocking colorful enamel pieces,” says Maguire, who names candy-hued jewelry as a must-know winter 2022 jewelry trend.

What Jewellery is in demand? ›

The global demand for gold jewellery recovered to its 2019 size in 2021. The costume jewellery segment is projected to reach $37 billion in 2022. The demand for silver jewellery is expected to grow by 11% in 2022. The online jewellery market size is expected to reach £21.4 billion in 2022.

What is the most profitable way to sell jewelry? ›

Your choices are a jewelry store, a pawn shop or a “We Buy Gold” dealer. In most cases all three will offer you “scrap value,” that is, the value of the metal, diamonds and gems. Of the three, you'll usually get the most money from a jeweler.

How much do jewelers profit? ›

The average jeweler makes a gross profit margin of about 43-47%. Luxury jewelers who have built an impressive brand for their business may make more, whereas those just starting out may make less.

Is jewelry a good business? ›

Is a Jewelry Business Profitable? Yes, a store where you sell your jewelry can be profitable. In fact, the average gross margin for jewelers in the global jewelry market is about 42.6%. That means for every $100 worth of product sold, the jeweler makes approximately $42.60 in profit.

Is wholesale jewelry cheaper? ›

In some cases, wholesalers provide the same amount of services like the retailers and a consumer buys a diamond or jewelry for a cheaper price than the retail price. Diamond wholesalers often offer trade-ins where you can exchange your old loose diamond or diamond ring and upgrade it to a better and higher value.

How does Jewellery business work? ›

Generally, jewelers buy gold/ready-made ornaments in bulk and at the current market rate in the form of gold-bars. They stock this gold and sell at a time when the prices have increased. Normally, gold's rate increase and they make money selling it to you at a higher current gold rate than what they purchased it on.

How do I name my company? ›

Guidelines for Business Name Ideas
  1. Understand your business. You need a solid understanding of your business — its purpose, vision, mission and target audience. ...
  2. Use descriptive words. ...
  3. Be literal. ...
  4. Choose a name style. ...
  5. Avoid hard-to-spell names. ...
  6. Tell a story. ...
  7. Get feedback on the name. ...
  8. Don't be too narrow.

How do I give my business a unique name? ›

  1. Use acronyms. Using a set of initials is a popular approach for naming your business. ...
  2. Create mash-ups. ...
  3. Draw inspiration from mythology and literature. ...
  4. Use foreign words. ...
  5. Use your own name. ...
  6. Take a look at a map. ...
  7. Mix things up. ...
  8. Partner with another company.

What are attractive business names? ›

Unique business name ideas
  • Arctic Wolf Neworks, Inc (cyber security)
  • The Zebra (car insurance comparison website)
  • Purple Mango (this is the name for a cafe, a skincare and laser office, and a media company)
  • Blue Kite Web Solutions LLC.
  • The Maroon Door (restaurant)
  • Unchained Carrot (marketing)
  • The Orange Goat (restaurant)
8 Nov 2021

How do you pitch Jewellery? ›

How To Throw the Perfect Jewelry Sales Pitch; A Review of the...
  1. Know Your Product. Know everything about your merchandise: strengths, weaknesses, and any unique features. ...
  2. Know Your Customer. Make every effort to know all you can about your potential clients. ...
  3. Build Value, Create Desire. ...
  4. Trial Close. ...
  5. The Close.
20 Jul 2018

Where is the best place to sell Jewellery? ›

Things to Look for When Selling Jewellery
  • The Company Is Reputable. Make sure the company you're selling your jewellery to has a long history, and a strong online presence. ...
  • The Process is Simple. ...
  • A Competitive Price. ...
  • The Buyer is a Jewellery Expert. ...
  • Foxhills Jewellers. ...
  • Pawnbrokers. ...
  • Ebay.
13 Oct 2020

Where can I promote my Jewellery business? ›

Here are some of the benefits of marketing your jewellery business that can help you reach more customers and increase your sales:
  • Building a website for shopping and beauty. ...
  • Post photos of your jewellery on Pinterest regularly. ...
  • Email Marketing for Jewellery Brands. ...
  • Jewellery marketing social media promotion.
19 Sept 2022

Who is the most successful jeweler? ›

Harry Winston

Of all the most famous jewelers in the world, the Harry Winston Jewelry Company is one the few whose fame and reputation was built by a single brilliant individual. Harry Winston, who lived from 1896 until 1978, was one of the finest jewelry designers and craftsmen the world has ever seen.

Who is the biggest jeweler in the world? ›

Signet is known as the largest diamond jewelry retailer in the world.

Who is the best jewelry seller in the world? ›

The Best Jewelry Stores in the World
  • Tiffany and Co.
  • Cartier.
  • Harry Winston.
  • Bulgari.
  • Chow Tai Fook.
  • Buccellati.
  • Chopard.
  • Damiani.

What is the best business structure for a jewelry business? ›

Choose a Business Structure

Typically, startup jewelry stores opt for either an LLC or sole proprietorship to avoid the so-called double taxation of a corporation. With these structures, profits are passed through to your personal return and not taxed on a corporate level and then a personal level.

How can I be a better jewelry salesperson? ›

A successful jewelry salesperson employs strong communication and interpersonal skills when working with customers. Engaging in sincere conversations with your customers, rather than asking them a list of questions focused around their price point, can be a more effective strategy.

What is the profit margin in jewelry business? ›

If you buy 10 jewellery items at Rs. 30,000 each and it takes a year to sell them, you pay the upfront cost of 10 x 30,000 = Rs. 3,00,000 (3 lakh). With a 20% markup or 16.67% profit margin, your Selling Price for each item is Rs.

Is jewelry a good career? ›

Designing jewelry can truly be one of the most rewarding careers in art and fashion. There are opportunities to create pieces that will be cherished and loved by other people, and seeing your creative visions and ideas turned into a wearable piece of art is rewarding and gratifying.

What is a master jeweler? ›

The true definition of a “master jeweler” is someone like me, who is expertly skilled in most, if not all, jewelry skills, including design, drawing, engraving, hand building, soldering, wax carving, and setting. They are skilled in working with all precious metals, including platinum, gold, and silver.

Who sells gold is called? ›

If the gold is in jewelry, we would call the person a "jeweler" (or the British spelling is "jeweller"). If the person buys and sells gold but not jewelry, they would be called a "gold dealer".

What do you mean by wholesalers? ›

noun. whole·​sal·​er ˈhōl-ˌsā-lər. : a merchant middleman who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use.

What is wholesalers and example? ›

A wholesaler acts as an intermediary or middleman in the supply chain. The most common example of a wholesaler is a company that purchases completed products from manufacturers then distributes these products to retailers, which then sell smaller quantities of the product to the end-user.

What is a Jewellery seller called? ›

A jeweler is a person who makes, sells, and repairs jewelry and watches.

What are the four types of wholesalers? ›

Types of Wholesalers
  • 1) Merchant Wholesalers :– ...
  • 2) General Wholesalers :- ...
  • 3) Speciality Wholesalers :- ...
  • 4) Specific Product Wholesalers :- ...
  • 5) Discount Wholesalers :– ...
  • 6) Drop Ship Wholesalers : -

What are the three types of wholesalers? ›

The common types of wholesalers include merchant, merchandise agents or brokers, manufacturer's mini offices or branches, and specialized.

What is wholesale price? ›

What is wholesale pricing? Wholesale pricing is the price retailers pay when they buy products from manufacturers in large quantities. The purpose of wholesale pricing is to earn a profit by selling goods at a higher rate than what they cost to make.

How do you price wholesale? ›

Wholesale price is the price charged for a product as sold in bulk to large trade or distributor groups as opposed to what is charged to consumers. The wholesale price is the sum of a given product's cost price plus the manufacturer's profit margin.

What site sells jewelry the best? ›

Best Places to Sell Jewelry Online
  • Best Overall: Worthy.
  • Best for Low Fees: eBay.
  • Best for Starting a Business: Etsy.
  • Best for Diamond Jewelry: WP Diamonds.
  • Best for Store Customization: Shopify.
  • Best for Consignment Jewelry: The RealReal.
21 May 2021

Who is the largest distributor? ›

The Top 200 - Meet 2015's 50 Largest Distributors
RankCompany NameNumber of Locations
1Sonepar North America934
2WESCO Distribution460
3Graybar Electric Co.260
4Rexel USA605
46 more rows
30 May 2015

What is the difference between wholesale and distributor? ›

A distributor works closely with a manufacturer in order to sell more goods and gain better visibility on these goods. Distributors find wholesalers who will resale their products. A wholesaler works more closely with retailers to match their needs through buying products in bulk at a discount.

What are the three categories of jewelry? ›

The jewelry world can feel rather expansive, but almost all types of jewelry boils down into just three categories: fashion jewelry, semi-fine jewelry, and fine jewelry. These categories are differentiated primarily by the materials used and price point.

What is a jewellery lover called? ›

In keeping with the recognized authority of TUD, the correct term is: bling ho.

What do you call cheap jewelry? ›

Costume or fashion jewelry includes a range of decorative items worn for personal adornment that are manufactured as less expensive ornamentation to complement a particular fashionable outfit or garment as opposed to "real" (fine) jewelry, which is more costly and which may be regarded primarily as collectibles, ...


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