Brand Storytelling - 30 Amazing Examples to Inspire You (2022)

Brand Storytelling - 30 Amazing Examples to Inspire You (1)

Brand Storytelling - 30 Amazing Examples to Inspire You (2)

By: Frank DePino | August 25, 2022

Brand Storytelling - 30 Amazing Examples to Inspire You (3) Brand Storytelling - 30 Amazing Examples to Inspire You (4)

Brand storytelling is what elevates good brands to great brands. As humans, we crave stories that make us feel something, giving brands tremendous opportunities to make genuine personal connections with consumers. Read on to learn what exactly storytelling is and how brands can do it right from the start.

What is Brand Storytelling?

This strategy is the art of combining data, narrative, and creativity to produce a strong identity that connects you to your customers. When done right, this tactic clearly conveys what your brand is and what it stands for.

Elements of Brand Storytelling

The elements of a brand help shape your business narrative and effectively project your brand identity—think of them as the pillars of your brand message.

1. Conveying authenticity

Being authentic in your brand storytelling is essential for your messaging. Statistics show that 86% of consumers say authenticity plays an important role in deciding which brands they engage with. Your customers want to know your brand is real, understands their needs, and truly means the messaging it puts out.

Keep these tips in mind when thinking about your brand’s authenticity:

  • What are your brand’s core values?
  • What tone/voice do you want your brand to have?
  • Who is your target audience? Knowing who you’re talking to is essential for crafting meaningful messages.
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2. Showing Value

A key part of this strategy is demonstrating your brand’s value in an authentic way. Showing your value helps you stand out in a sea of brands competing for consumers’ attention.

When thinking of how to show your brand’s value, ask the following questions:

  • How do you save customers time or money?
  • How do you enhance customers’ lives?
  • What makes you different from other brands in your industry?
  • When customers engage with your brand, what’s in it for them?

Telling consumers how you make their lives better, without coming off as disingenuous or arrogant, will help catch—and keep—their attention. It shows you understand a problem they’re facing and can provide a solution for it.

3. Evoking Emotion

As previously mentioned, you’re constantly competing with other brands for consumers’ attention. Sources say it’s estimated that, on average, someone in the United States sees between 4,000 and 10,000 ads per day. As online advertising grows and more content distribution methods and platforms emerge, that number will grow, too.

An effective way to cut through the clutter is to evoke emotion with your brand storytelling. It’s no longer enough to tell your audience what you do; you also have to make a meaningful, human connection.

Tips for evoking emotion in your brand storytelling:

(Video) What Is Brand Storytelling? [Example]

  • Use words that pack emotional punches.
  • Really tell a story. Who’s the hero, what’s their conflict, and what’s the resolution?
  • Similar to the tip above, use your brand creator’s story for influence. What inspired them to create the brand, and how did they get to where they are now?
  • Do research on your target audience. What specific issues are they facing? What are they concerned about? You can use this information in appeal to their emotions.

The more you evoke emotions, the more likely consumers will see you as more than just a brand. They’ll see you as a viable connection to have in their community.

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4. Inspiring Consumers

In addition to evoking emotion, your storytelling strategies should aim to inspire consumers to do something. Sure, you hope they’re inspired to engage with your brand, but think of the bigger picture when crafting inspirational messaging.

Will your storytelling inspire consumers to:

  • Make a meaningful change in their lives?
  • Be more involved in their community?
  • Do good in the world?
  • Elevate their personal brand?
  • Embrace who they are?

It’s easy for brands to be brand-centric in their storytelling; you want people to engage with your products or services, after all. However, creating messages that inspire and uplift your target audience will make your brand more relatable and, therefore, show that you care about more than just your bottom line.

5. Having Consistent Messaging

Consumers are smart, and they can quickly identify a brand that’s cherry-picking their values and stories based on trends. That’s something no brand wants to get caught in. Instead, identify what your brand’s core values are and work your brand storytelling around them. Keep the messaging consistent, too. Know what you want to say, and keep saying it.

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Best Storytelling Trends

The Importance of Brand Storytelling To Your Consumers

Research shows most people buy with their emotions. The more you connect with consumers through stories, the better your chances are of making a meaningful emotional bond that not only delights—but intrigues—them. Take these trends into consideration when creating your own strategy for success.

Data-Driven Storytelling

Data-driven storytelling is when you combine data insights with storytelling to create messages that connect your brand with your audience. This data is visually presented in charts, graphics, graphs, comprehensive lists, maps, and other visual aids to clearly and accurately tell a story that’s embedded within data.

The perks of data-driven storytelling include:

  • Giving your audience more insights and context about something, therefore creating trust
  • Establishing authority and credibility within your industry
  • Greater visual storytelling, which can attract more attention from consumers
  • Creating content that works on multiple channels

Podcast Associates

The audio renaissance is still in full swing, making it possible for brands to connect with their audience via audio brand storytelling. A couple of ways to do this include:

  • Creating a podcast for your brand; this gives your audience the chance to meet the actual humans behind your brand
  • Pitching brand leaders as guests on podcasts
  • Running emotion-driven advertisements for your brand in podcasts

Word choice and verbal storytelling are key for good audio brand storytelling. Since you don’t have visuals, you have to be descriptive and authentic to paint a clear picture in consumers’ minds. Choose your words carefully and set them up strategically to increase brand awareness while making an emotional connection.

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Visual Storytelling

We live in a digital world where people want some form of visual storytelling, whether it’s video, photography, graphics, or infographics. Having great visuals not only enhances your brand but creates a piece of content that perfectly captures the essence of your brand, making it easy to share across channels and spread brand awareness.

30 Great Examples of Brand Storytelling

  1. Apple
  2. Google
  3. Spotify
  4. The Islands of Copperfield Bay
  5. Dannijo
  6. Disneyland Paris
  7. Airbnb
  8. Ikea
  9. Land Rover
  10. SoulCycle
  11. Goodlife Fitness
  12. Usersnap
  13. Coca-Cola
  14. Nike
  15. Whirlpool
  16. Maltesers
  17. Qazi Cosmetic Clinic
  18. Minnetonka
  19. Old Spice
  20. Chobani
  21. Softr
  22. Burt’s Bees
  23. Zillow
  24. IBM
  25. Hinge
  26. Course Hero
  27. Krochet Kids
  28. Huggies
  29. Play-Doh
  30. Refinery29

How These Brands Nailed Brand Storytelling

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1. Apple: “1984” Super Bowl Ad

1984 Apple’s Macintosh Commercial (HD)

Apple and its co-founder, Steve Jobs, understood early on that good storytelling was essential for good marketing. Take its famous 1984 Super Bowl commercial for example. The ad was for the rollout of the Macintosh computer, only briefly mentioned within the last 10 seconds of the ad. The rest of the ad plays out like the conclusion of an epic film.

(Video) Brand Storytelling Strategy [Red Bull Example & Case Study]

The purpose of the ad wasn’t to state “Go buy Macintosh computers”; it was to tell the story of a hero rising up and saving the world. Apple sold what its brand represented as opposed to its actual product. And it worked.

2.Google: “Loretta” Super Bowl Ad

Google | Loretta |Super Bowl 2020

One of the best ways Google utilized brand storytelling was in its 2020 Super Bowl commercial. You get what’s happening right away; an elderly man is using Google products to help him remember his late wife, Loretta.

Nowhere in the ad does it say “use Google Assistant” or “browse on Google”. Instead, Google tugs at heartstrings and evokes emotion as you watch this couple’s little moments come to life with Google’s help. It’s a tear-jerking, but the highly effective, story.

3. Spotify: Spotify Wrapped

Spotify capitalizes on data storytelling through their annual marketing campaign called “Spotify Wrapped”, which allows users to look back at their last year on the platform. In addition to seeing how often they listened to music, users also get insights into what their top streamed artists are, which songs they listened to most, and more.

Combining nostalgia and hyper-personalization sends the message that Spotify truly cares about its users and celebrates their interests.

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4. The Islands of Copperfield Bay

The Islands of Copperfield Bay’s website tells a brand story right off the bat. This message on their website paints a vivid picture of what you get when you visit the islands. That, combined with an actual picture, evokes emotion and inspires people to take action.

5. Dannijo

The “About Us” page for lifestyle brand Dannijo is full of powerful brand storytelling. You learn so much about the brand in an authentic and relatable way. The paragraph about the founding sisters dressing up in their mom’s vintage jewelry and making their own jewelry as kids is particularly powerful. It makes the brand relatable and human.


6. Disneyland Paris: Little Duck Commercial

2018 The Little Duck – Disneyland Paris commercial

Disneyland Paris’ 2018 Little Duck commercial is adorable, heartwarming, and above all else, inspiring. The ad perfectly sums up the end tagline: “Where magic gets real.”

7. Airbnb: Bélo

Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb

Airbnb’s rollout campaign for its new logo honed in on evoking emotion and creating a sense of community. The ad focuses on how humans want to share, connect, and find somewhere to belong. Who can’t relate to that?

The company excellently tied its brand into that narrative by saying they believed people can belong anywhere, and their new logo, Bélo, represented that.

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8. Ikea

Through various efforts and initiatives, Ikea tells the story of not just a furnishing brand, but of a brand that truly cares about its customers and the world they live in—even if they’re a much bigger company now. A line in their “About Us” page sums it up well: “We may have come a long way since our humble beginnings, but our vision remains the same: to create a better everyday life for the many people.”

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Ikea also tells its brand story by creating and supporting environmental sustainability initiatives, a cause many people across the globe are passionate about.


9. Land Rover: “The Land of Land Rovers” Ad

The Land of Land Rovers

In this ad, Land Rover brilliantly tells the story of its vehicle’s reliability by showing it in action. The brand doesn’t have to say “our vehicles are reliable in the most trying conditions”; they show it through powerful visual storytelling.

10. SoulCycle

SoulCycle’s “Our Story” page does a great job of telling its brand story. It features key storytelling elements and concludes with a powerful line: “Take your journey. Change your body. Find your Soul.” That line flips the script on the perception of working out; it’s meant to inspire people to work out for not just their body, but for their mind and soul as well.

11. GoodLife Fitness: “Canadian Strong” Ad

GoodLife Fitness incorporated brand storytelling into their “Canadian Strong” ad in multiple ways. From its song to the diversity seen within the ad, it sends a celebratory and inspiring message that aims to build a special fitness community.


12. Usersnap

Usersnap combines data-driven storytelling to establish trust and provide real value for their customers. Just take a look at the Usersnap blog. It’s filled with helpful information that customers and noncustomers can utilize. Providing that knowledge and data gives them credibility while also building trust and brand awareness.

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13. Coca-Cola & Santa Claus

90 years ago, Coca-Cola helped bring the image of Santa Claus to life for their Christmas advertisements. Call it luck, or genius marketing ahead of its time, but it was a stellar brand storytelling move. To align yourself with the character who embodies Christmas and, therefore, joy, magic, and happiness, is powerful.

14. Nike: “Just Do It” slogan

When crafted right, a brand’s slogan can become a powerful brand storytelling tool. Case in point: Nike. Its “just do it” slogan evokes emotion and inspires people to, well, just do it—and do it well.

15. Whirlpool: Care Counts Laundry Program

Whirlpool’s Care Counts Laundry Program combines data-driven storytelling with emotion for a powerful initiative that elevates the brand. The goal is to provide kids with the opportunity to do laundry, and after you see the data on the program’s landing page, you understand why the initiative means so much.

16. Maltesers: “Look at the Light Side” Series

New Boyfriend is a series of ads launched by Maltesers that aimed to break the barriers surrounding disability—with humor. These ads, inspired by true stories, evoke emotion and create shared experiences within the world.

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17. Qazi Cosmetic Clinic

Authenticity is key in brand storytelling, and one brand that has a great authentic message on its “About Us” page is Qazi Cosmetic Clinic. It reads, “At Qazi Cosmetic Clinic we believe in recognizing a familiar face, welcoming a new one, and treating everyone under our care the way we would want to be treated ourselves.” Reading that, you can’t help but feel that the clinic truly cares about patients’ wellbeing.

18. Minnetonka

Evoking emotion and building trust and credibility are key storytelling pillars to capitalize on, and Minnetonka does that on its “About Us” page. The page opens with a strong introduction and visually tells consumers their story. You see its history unfold, and you can’t help but marvel at the brand’s longevity and feel proud.

19. Old Spice: Smell Like a Man

The Man Your Man Could Smell Like is a humorous play on brand storytelling that helped put Old Spice back in the mainstream. The ad literally shows the man you could be if you used Old Spice, therefore aligning the traits of the “perfect” man with the brand.

20. Chobani

Chobani has launched numerous campaigns that enhance their brand without being brand-centric. Their “Love This Life” ad series used emotion and authenticity to show that they fit into their customers’ lives and understand them.

21. Softr

One of the most powerful lines on Softr’s website is “As simple as building Lego.” That word choice is excellent because you immediately get the reference and know that, like Leggos, Softr is easy to use and build within—a valuable selling point for a tech brand.

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22. Burt’s Bees: Thriving Together 2020 Report

Burt’s Bees combines data-driven storytelling with inspiration and social responsibility in its 2020 impact report. Being transparent with what the brand has done and where it plans to go in 2025 shows authenticity and helps consumers see the causes the brand aligns itself with.

23. Zillow

Zillow is known for its effective marketing campaigns, but the brand knows the power brand storytelling has at all levels of content marketing. Take its blog title for example. The title “Zillow Porchlight” combined with the tagline “always on to guide you home” is a great play on words that evokes emotion. You immediately know that the information on this blog is meant to help you find a new home.

24. IBM

A big brand like IBM knows brand storytelling is essential. Being authentic and realistic is essential, too. IBM combines evoking emotion with inspiration in this website copy for IBM garage. It sums up what it takes to make ideas come to life in a realistic yet inspirational way.

25. Hinge: “The Dating App Designed to Be Deleted™”

Hinge’s tagline “The dating app designed to be deleted” is authentic and evokes emotion. Hinge flipped the script on the dating app narrative by telling the story of a dating app that wants to be deleted after its users find love. It’s clever, effective, and shows that Hinge puts its users first.

26. Course Hero

The video on Course Hero’s “About Us” page is inspirational, motivational, and evokes emotion in a very authentic way. The video tells a clear story of a hero, an obstacle, and a resolution—and you naturally know where it fits into that story.

27. Krochet Kids

Krochet Kids has an incredible story, which you see on the “About Us” page. You immediately feel the passion and heart behind the brand.

28. Huggies

Huggies’ No Baby Unhugged Campaign uses data-driven storytelling to evoke emotion in its customers and it also shows customers that Huggies cares about the babies who use their products, not just the parents who buy them.

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29. Play-Doh: Cans of Kindness

Play-Doh’s Cans of Kindness campaign shows the brand’s authenticity and evokes emotion by having an inspiring message: spread love and creativity.

30. Refinery29

Refinery29’s uses its meta description as an opportunity to do some brand storytelling. Using powerful words and phrases like “catalyst” and “claim their power” inspires and motivates you before you even visit the website.

How Mediaboom can help with your brand storytelling

Your brand has an incredible story, and we want to help share it with the world. Contact us today to see how we can tell your brand story via web design, content marketing, copywriting, and other digital marketing efforts.

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By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

FAQs

How do you tell a story about your brand? ›

8 Ways to Tell Your Most Compelling Brand Story
  1. Know Yourself. Per Lisa Barone, CMO at creative agency Overit, step one for brands is figuring out who they are. ...
  2. Have a Clear Vision. ...
  3. Find Your Audience. ...
  4. Narrow Your Expertise. ...
  5. Find Your Narrative. ...
  6. Keep It Simple. ...
  7. Be Human. ...
  8. Don't Evangelize Without It.
8 Nov 2018

How does Nike use storytelling? ›

Nike uses storytelling to allow their audience to dream. To believe they can complete the impossible. Serena Williams or Tiger Woods aren't the heroes of the Nike story, they are simply people for you to look up to because you are the hero.

What is Apple's brand story? ›

Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices.

What makes a great brand story? ›

A great brand story is succinct and tells the narrative of your brand, including where you've come from and where you are going. A great brand story must be true, authentic, and honest. It cannot be made up or derived; consumers sniff out inauthenticity in a heartbeat and will punish you for it.

What is a personal brand story? ›

A personal brand story is a cohesive narrative that encompasses the facts and feelings created by you, your brand, or your business. It defines a fundamental purpose and identifies beliefs, personal objectives, and outlines a set of goals (short-term and long-term) that embody those values.

What are brand personality examples? ›

A brand personality comes into existence when human-like adjectives – like unique, caring, funny, trustworthy, creative, straightforward, dishonest, rebel, etc. – are assigned to a brand. The concept of brand personality is best understood when we imagine the brand to be a person.

Why is brand storytelling important? ›

Brand storytelling is important because it offers companies the opportunity to personalize their brand and form a deeper connection with their customers. Developing a successful brand storytelling strategy can help your audience learn more about your brand, your purpose and your products.

What are the brand values for your brand? ›

Brand values can be defined as the foundational beliefs that a company stands for. They refer to the “ideals” guiding the brand's actions, such as environmental protection, diversity, solidarity, or transparency.

How do you tell a story about a product? ›

Here are a few storytelling techniques to try in your product.
  1. Set the tone of the product in the first moments. ...
  2. Have a hero that everyone can root for. ...
  3. Use suspense to keep users coming back. ...
  4. Craft an actual story in your product. ...
  5. Build conflict and resolution. ...
  6. Use time to evoke emotion. ...
  7. Signal the importance of something.

What does Nike stand for? ›

Nike. In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess' wing,'swoosh', which symbolises the sound of speed, movement, power and motivation. Agencies.

How does Nike engage with customers? ›

To put it simply, Nike doesn't just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike's ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.

What is Samsung brand image? ›

Samsung's brand image could be said to have reliability, because Samsung has advanced technology and features that could meet the needs of its customers. Service quality can also influence consumer buying interest because there are rarely those who want to use the product because of the quality of service.

What is brand personality? ›

Brand personality is a framework that helps a company or organization shape the way people feel about its product, service, or mission. A company's brand personality elicits an emotional response in a specific consumer segment, with the intention of inciting positive actions that benefit the firm.

What is brand image? ›

Brand image is the customer's perception of your brand based on their interactions. It can evolve over time and doesn't necessarily involve a customer making a purchase or using your product or service.

What is a brand statement? ›

A brand statement is a one or two-sentence phrase that describes a company's mission, expertise, and promise. The purpose of a brand statement is to help others understand what your company does, why it does it, and what makes it unique.

How do you identify a brand story on social media? ›

Below are 5 ways you can start using digital storytelling on your social media accounts today.
  1. Show Your Brand's Human Side. People connect with people, not brands. ...
  2. Share Your Brand's Story. ...
  3. Work Narrative into Updates. ...
  4. Share Consecutive Posts to Tell a Broader Story. ...
  5. Incorporate Elements of Story into Posts.

How do you develop a personal story? ›

7 Keys to Developing Your Personal Brand Story
  1. Make an emotional connection. Consider your community — your industry, your profession, or your employer. ...
  2. Tell your story. ...
  3. Fill in the blanks. ...
  4. Open the door. ...
  5. Don't make it feel like a resume. ...
  6. Dig deep. ...
  7. Look outward. ...
  8. Final thoughts.

How do you make a personal story? ›

7 Tips on Crafting a Powerful Personal Story
  1. Open up about your past. ...
  2. Find commonalities. ...
  3. Pull from childhood lessons. ...
  4. Tell your story to everyone. ...
  5. Don't rely too much on social media. ...
  6. Keep it short. ...
  7. Don't be shy.
10 Jun 2014

What are the 12 brand archetypes? ›

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

What is a brand promise examples? ›

Brand Promise Examples

Nike – Inspire every athlete in the world. Apple – Think differently. Starbucks – To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time. Coca-Cola – Refresh the world in mind, body, and spirit, and inspire moments of optimism.

What are the types of brand storytelling? ›

Types of Stories Brands Can Tell: The Ultimate List
  • Brand Stories.
  • Product or Service Stories.
  • Customer Stories.
  • Seasonal Stories.
  • Community Stories.
  • Competitor Stories.
  • Educational Stories.
  • Industry Stories.

Why is storytelling so powerful? ›

Stories told by leaders get the attention of their listeners—especially personal stories. They make leaders more relatable to their audience, they inspire trust and confidence, and they can be used as a rallying cry for united action.

Why is storytelling so powerful in marketing? ›

Storytelling is powerful because it creates an emotional connection between a company, its products and its customers. Effective storytelling increases engagement between a brand and its audience, which helps drive conversions and, ultimately, revenue growth.

What are the 7 types of story? ›

The 7 story archetypes are:
  • Overcoming the Monster.
  • Rags to Riches.
  • The Quest.
  • Voyage and Return.
  • Comedy.
  • Tragedy.
  • Rebirth.
31 Oct 2011

How can I make storytelling more interesting? ›

Stories bring information, knowledge, and truth to life.
  1. Every Part Must Be Essential. ...
  2. You Must Have a Hook In Your Opening. ...
  3. Draw a Theme Out of Your Story. ...
  4. Keep It Simple. ...
  5. Maintain Eye Contact. ...
  6. Use Vivid Language That Kids Can Understand. ...
  7. Use Movement. ...
  8. Use Dramatic Pauses.
21 Nov 2012

What brands are inspirational? ›

Google, Apple, Samsung, Amazon, and Nestlé are the top brands for 2021 thanks to their ability to connect people in new ways, inspire people to think differently and elevate people's lives to be better.

What makes a good brand promise? ›

An effective brand promise helps establish that connection by being inspiring. At the same time, don't promise what you can't deliver. A brand promise is meant to inspire, but you also want to be realistic. A great example of an inspirational brand promise is Apple's “Think Different.”

What are some good brand values? ›

Here is what you need to know about establishing strong brand values.
...
Here are American Express' core values, summarised:
  • Customer commitment. ...
  • Quality. ...
  • Integrity. ...
  • Teamwork. ...
  • Respect for people. ...
  • Good citizenship. ...
  • A will to win. ...
  • Personal accountability.
22 May 2020

How do you write a marketing story? ›

5 Steps to Writing Your Own Marketing Story
  1. Step 1: Identify the Desired Outcome. Before you even begin to tell your story, you need to identify what you're hoping to accomplish. ...
  2. Step 2: Pick Your Plot. ...
  3. Step 3: Create Your Narrative. ...
  4. Step 4: Test It Out. ...
  5. Step 5: Incorporate It into Your Brand.
5 Jun 2010

How do you engage customers on social with brand storytelling? ›

Tips For Brand Storytelling
  1. Know your audience. This is one of the most principal factors of effective marketing. ...
  2. Show your brand's human side. ...
  3. Create resources. ...
  4. Use a brand character. ...
  5. Use strong visual content. ...
  6. Leverage user-generated content. ...
  7. Use a narrative in your posts. ...
  8. Use the elements of a story in your posts.
12 Aug 2022

How can marketing tell a story? ›

6 Ways To Tell Better Stories In Your Content Marketing
  1. Make your audience the hero.
  2. Understand where your audience is in “The Buyer's Journey”
  3. Don't reinvent the wheel – use frameworks.
  4. Use visual storytelling.
  5. Set big goals.
  6. Create a “secret recipe”
  7. Engage your audience by telling better stories.
1 Mar 2018

What are 3 important and compelling components for telling your brand's story? ›

It's your logo, your website, your About page, and your social media interactions. Below, we look at the five essential elements of brand storytelling: Consistency and authenticity, knowing your audience, communicating the problem you solve, building your character, and connecting with your community.

What is brand story on Amazon? ›

The Brand Story allows brands to showcase who their brand is, what they stand for, what they want their shoppers to know and what they have to offer. The elements include a hero or background image and brand cards that can be arranged into a carousel for shoppers to scroll through.

What are the most important components of a good product story? ›

This is what you need to make your product story successful. You would typically use a persuasive tone designed to convince and build trust.
...
How To Make Your Product Story Successful
  • Develop a customer centric view. ...
  • Create an emotional narrative. ...
  • Build trust and share social proof. ...
  • Share the end goal. ...
  • Be consistent.
15 Feb 2016

What does Adidas stand for? ›

The name Adidas (written “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler family began manufacturing shoes after World War I. At the 1936 Berlin Olympics, the American track-and-field star Jesse Owens wore shoes that were reportedly a gift from Adi Dassler.

What does Adidas mean in English? ›

Adidas takes its name from its founder, Adolf Dassler. More commonly called 'Adi', 'Adidas' is an abbreviation of the 1920s shoemaker's name: 'Adi-Das[sler]'. However, many have speculated otherwise, suggesting that the brand settled on the name because it was an acronym for 'All Day I Dream About Sport' or 'Soccer'.

Is Nike an English word? ›

Meaning of Nike in English

in Greek mythology (= ancient stories), the goddess (= female god) of victory: The statue of Nike, Greek goddess of victory, was restored to the top of the Brandenburg Gate in Berlin. The company Nike is named after the Greek goddess of victory.

How does Nike motivate their customers? ›

By encouraging loyal customers to join Nike+, the brand builds a community of engaged customers. Nike+ users are encouraged to upload their fitness regimes and provide support for others. This fosters a deeper relationship between customers and the brand and, crucially, keeps them coming back.

Who is the most important customer? ›

Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value products than the average customer. The companies provide these customers with advice and guidance to establish a more personal relationship.

Why is Nike so good at marketing? ›

By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.

Why is brand storytelling important? ›

Brand storytelling is important because it offers companies the opportunity to personalize their brand and form a deeper connection with their customers. Developing a successful brand storytelling strategy can help your audience learn more about your brand, your purpose and your products.

What are brand personality examples? ›

A brand personality comes into existence when human-like adjectives – like unique, caring, funny, trustworthy, creative, straightforward, dishonest, rebel, etc. – are assigned to a brand. The concept of brand personality is best understood when we imagine the brand to be a person.

How do you identify a brand story on social media? ›

Below are 5 ways you can start using digital storytelling on your social media accounts today.
  1. Show Your Brand's Human Side. People connect with people, not brands. ...
  2. Share Your Brand's Story. ...
  3. Work Narrative into Updates. ...
  4. Share Consecutive Posts to Tell a Broader Story. ...
  5. Incorporate Elements of Story into Posts.

What is Airbnb brand story? ›

The simple idea of 'belonging' became the centre of the Airbnb brand story. The company now had a mission, to create a world where people can 'belong anywhere'. 'Belong Anywhere' became the official tagline of Airbnb and led to the creation of their new logo and their entire brand story.

What are the types of brand storytelling? ›

Types of Stories Brands Can Tell: The Ultimate List
  • Brand Stories.
  • Product or Service Stories.
  • Customer Stories.
  • Seasonal Stories.
  • Community Stories.
  • Competitor Stories.
  • Educational Stories.
  • Industry Stories.

Why is storytelling so powerful? ›

Stories told by leaders get the attention of their listeners—especially personal stories. They make leaders more relatable to their audience, they inspire trust and confidence, and they can be used as a rallying cry for united action.

What are the 5 brand personalities? ›

There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and sophistication. Customers are more likely to purchase a brand if its personality is similar to their own.

What are the 12 brand archetypes? ›

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

How do you engage customers on social with brand storytelling? ›

Tips For Brand Storytelling
  1. Know your audience. This is one of the most principal factors of effective marketing. ...
  2. Show your brand's human side. ...
  3. Create resources. ...
  4. Use a brand character. ...
  5. Use strong visual content. ...
  6. Leverage user-generated content. ...
  7. Use a narrative in your posts. ...
  8. Use the elements of a story in your posts.
12 Aug 2022

What are the brand values for your brand? ›

Brand values can be defined as the foundational beliefs that a company stands for. They refer to the “ideals” guiding the brand's actions, such as environmental protection, diversity, solidarity, or transparency.

What is new media storytelling? ›

In short, “new media” refers to the forms of multimedia fifth graders and grandparents are now using to communicate via the social web. If they can do it, anyone can do it, which means we all have the potential to become new media storytellers.

What slogan is belong anywhere? ›

They creatively communicate this with just two words: belong anywhere. Before adopting the slogan “belong anywhere,” Airbnb's message was to “travel like a human.” The change came to light in 2014, when Chesky and Gebbia realized that Airbnb was more than a tool people used to travel.

What are branding guidelines? ›

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

What is Airbnb's brand personality? ›

The results of the study revealed that Airbnb's brand personality is mostly associated with excitement, sincerity, and competence.

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