Best Marketing Books You Need To Read (2022)

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. You may be surprised by the findings inBrightEdge Research's latest channel share report. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Below are our suggestions for the must-readbest marketing books this year.

Great marketing books for this year

1. Unleash Possible: AMarketing Playbookthat Drives Sales by Samantha StoneBest Marketing Books You Need To Read (1)

Like many marketing books, the subtitle well positions the books key thesis. Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. There are very few goodbooks on product marketing that make the discipline more clear without burying you in too much theory or too many worksheets, but Stone does an excellent job detailing it. She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. Download theSEO initiativesplaybook. Another great section is on account based marketing, where she explains the unique role marketing plays in defining and running a significantly different program. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales.

2.This Is Marketing:You Can't Be Seen Until You Learn toBest Marketing Books You Need To Read (2)See By Seth Godin, 2018

The latest from one of the great thought leaders in Marketing. Marketers make change by creating tension which leads to new choices. That is the central premise of the book. Godin points out that marketers' job is to pick a story and repeat it and stick with long after we marketers become tired of it. He reminds us that over-reliance on ad spending is for lazy marketers. Download thecontent funnel mappingchecklist. He disembowels marketers who cut price and race to the bottom as the laziest. "Low price is the last refuge of a marketer who has run out of generous ideas." Or maybe never had any to begin with.

(Video) The 9 Best Marketing Books To Read in 2022

3.Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017Best Marketing Books You Need To Read (4)

Most marketing books are old wine in clever new bottles, but about once or twice a year I come across marketing books that arecompletely new wine. Hacking Growth is that wine, er, book and my top pick for 2019. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The book is a how-to guide on running a growth program in your company. If you are in digital marketing and not evolving toward growth and away from channels and marketing activity, you are in danger of being left behind. Download themartech stackchecklist. Epic, breakout book. Highly recommended.

4.Play Bigger:Create New Categories and Dominate Markets By Maney et al, 2016Best Marketing Books You Need To Read (5)

Serious marketing executives need to be familiar with this book. In it the authors describe the process of category creation and how to become a category king. They cover how to discover a category, the power of a point of view, creating a flywheel, continuous category creation and how to overcome the innovator's dilemma, and finish with category definition and creation for your career. Download thesite readinesschecklist. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

5.Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and MachineBest Marketing Books You Need To Read (6)Learningby Magnus Unemyr, 2018

The author says he was looking for marketing books that introduced and explained the martech companies and products that are using AI to help us do our jobs, and he could not find one, so he wrote this one. He identified the top two dozen products and interviewed each company to populate the first section of the book. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. That makes it a very helpful roadmap to evaluating and adopting AI solutions.

6.Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller, 2017Best Marketing Books You Need To Read (7)

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Miller takes a topic that seems kind of obvious and adds his proven 7-step StoryBrand framework. He analyzes the structure of good story: character, problem, meets a guide, gets a plan, drives to action, avoids failure, and ends with a success. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you. Download a freesite style guide checklistto help you communicate your message to more customers.

7. Marketing: A Love Story,How to Matter to Your Customersby Bernadette Jiwa, 2014

Best Marketing Books You Need To Read (8)

Don't be deterred by the "love" in the title; instead focus on the ultra-compelling subtitle "How to Matter to Your Customers." Mattering to your customer requires emotional connection. These types ofmarketing books will apply for entrepreneurs, B2B, and B2C marketers. If you have been unsure about how to introduce emotion into your sales or marketing communication, this book will give you more insight, ideas, and inspiration than any other book out there. She claims you don't sell a product, you sell a story and doing so requires both facts and feelings. Download aContent Funnel Mapping Checklistto help you deliver your message to your prospects and customers.

8.The New Rules of Marketing and PR:How to Use Social Media and Viral Marketing to Reach Buyers Directly byBest Marketing Books You Need To Read (9)David Scott, 2017

The rules of digital marketing are constantly changing. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

(Video) My Top 5 Marketing Books Of All Time (READ THESE NOW)

Thebook is a good introduction to the role of social media marketing and PR. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media.

He covers the implications for web site content as well. See how tomaximize the SEO value of press releaseswith this checklist.

9.Don't Make Me Think Revisited: A Common Sense Approach to Web Usability By Steve Krug, 2014Best Marketing Books You Need To Read (10)

Krug published the first edition in 2000, and the book has been the bible of user experience since the early 2000s. Web sites are the primary interface between most businesses and their customers. So all the great marketing campaigns in the world won't work well unless the site is effective at handling the customers marketing brings to it. The title is the recurring theme of the book: customers should not have to figure out or interpret your site, it should just work the way they expect. Download a freesite style guide checklistto help you communicate your message to more customers. The book is shortish at 191 pages and uses the principles he recommends. It is colorful, uses high-contrast layout, and is very skimmable with clear headlines and subheads. Every marketer with a web site needs to read this book periodically.

10.PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 2016Best Marketing Books You Need To Read (11)

Cialdini wrote the seminal work on Influence in 1984;Pre-Suasion is the long-awaited sequel, and it delivers. Both books belong on a marketer's bookshelf because marketers work to influence people to take particular actions. In Pre-Suasion Cialdini goes deeper into the subtleties of persuasion, covering privileged moments, attention and importance, focus and causality, identity, place, crowds, and shared action.The book seemed particularly insightful and relevant after watching the momentous 2016 US presidential election. Watch a webinar onpersuading your organization to support SEO. These insights help a marketer in two primary areas: 1) persuading internal colleagues and executives to support the marketing plan and its initiatives, 2) persuading the consumers to take appropriate action. A compelling read.

11.Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek Thomson, 2017Best Marketing Books You Need To Read (12)

Thomson set out to study what makes things break big. This is an important topic for marketers whose main goal is to make their products known and loved by as many people in their target market as possible. He covers many media over the last 2 centuries, including Impressionist art, winning political speech and speakers, movies, music, fashion, books, Etsy hit products, and mobile apps. In the end he concludes there are no hard and fast rules on what makes things pop, but there are some reliable patterns: 1) simplicity, 2) familiarity, 3) frequency, 4) influential supporters, 5) close-knit supportive groups, 6) rhyming and catchy copy, 7) logical balance and intriguing inversion in messaging, 8) cross-channel support, 9) gradual innovation, and 10) ad hoc random influences. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

12.Everybody Writes:Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014Best Marketing Books You Need To Read (13)

Marketing is driven by content, so our next pickon the list of the best marketing books is about content creation. Tocreate really good content, you need the writing skills to make your ideas come alive in an engaging way.

(Video) Top 10 Marketing Books for Entrepreneurs

This book has dozens of useful insights for how to produce really good writing content. Highly recommended for all the marketers who write or edit content.

Read the free ebook oncontent marketing success.

13.The Ten Principles Behind Great Customer Experiencesby Matt Watkinson, 2013Best Marketing Books You Need To Read (14)

Watkinson is a designer and consultant who helps businesses get their customer experience right, and he brings a product and service design perspective to customer experience.

Great customer experiences are effortless -- for the customer. He outlines 3 areas to address: 1) Time on task, 2) Convenience, 3) Simplicity. Companies often lose track of this principle as they evolve and update their products and services. Download achecklist of site usability and readiness.

The book is an excellent read on design and customer delight which leads to better customer retention with many practical tips and takeaways.

14.Non-Obvious: How to Predict Trends and Win the Future By Rohit Bhargava, 2018Best Marketing Books You Need To Read (15)

Bhargava focuses on the landscape in which we work, spots trends, and explains how marketers can tap into and take advantage of them. He also explains how to curate information and spot trends for those who are interested. Bhargava republishes the book each year as he understands that trends are fast moving and he wants to keep a current perspective. His trends include: Enlightened Consumption, Overtargeting, Brand Stand, Backstorytelling, Manipulated Outrage, Lightspeed Learning, Virtual Empathy, Human Mode, Data Pollution, and Predictive Protection among others. See how I tried to do some LightSpeed Learning by benchmarking your digital marketing skills with the 4-minuteBrightEdge digital marketing quiz.

(Video) The Best Marketing Books To Read In 2022

15. Barking Up the Wrong Tree: The Surprising Science BehindWhy Everything You Know About Success Is (Mostly) WrongBy Eric Barker

Best Marketing Books You Need To Read (16)

This is one of the more general marketing booksthat marketers will find interesting. Barker reviews some well-trodden success paths and digs further and adds nuances that are fresh and interesting. He cites research that is less well known than what is usually cited in business success books. Here are some of the most interesting takeaways: Drinkers make 10% more money than non-drinkers and smokers make 7% less because drinking is social but smoking is usually private. Speaking early and often in groups causes other people to see you as a leader. Employee networks are valuable to companies; contacts are worth an average of $948 each. Wearing glasses does make people think you are smarter. Read the book to learn how all these data points fit together to make a person successful.

16.Digital Marketing for DummiesBy Ryan Deiss and Russ Hennesberry, 2017Best Marketing Books You Need To Read (17)

Digital Marketing for Dummies is published by Wiley. This book is an excellent reference, and it includes many practical, specific, and current details, insights, and advice. Learn more about the channels and the digital marketing technology in the freeMartech Stack Checklist. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They also reiterate the importance of the offer and revisiting and tuning the offer regularly. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

17.Blue Ocean Shiftby W. Chan Kim and Renee Mauborgne, updated in 2017

Best Marketing Books You Need To Read (18)

Blue Ocean has become a fairly well-known term for creating new markets and not just fighting over the same fixed pie in your current market. A blue ocean strategy focuses on how to create new value for customers. Blue Ocean thinking requires managers to innovate how they plan, develop, and deploy value for their customers. Blue Ocean recommends against over-focusing on your competition for risk that doing so can make you more like them and less differentiated in consumers' minds. On the topic on creating new markets, I much prefer Play Bigger, listed above, over Blue Ocean Shift.

Reada list ofrecommended SEO booksand topB2B marketing booksin these posts.Also see our list of bestdigital marketing books.

Most of the titles on this best marketing books list are well worth the money and time and will help set you up for a productive year.After all that knowledge acquisition, learn more aboutenterprise SEO platforms.

(Video) 25 Best Marketing Books You Need To Read In 2023

FAQs

What is the best marketing book you have read? ›

Here are the top marketing books you should read: This Is Marketing: You Can't Be Seen Until You Learn to See. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

Who is the father of marketing? ›

Philip Kotler, the Father of Modern Marketing, Will Never Retire.

Who is the best author in marketing? ›

They look so great. …that are my favorites. I don't have all their books because some of them I read digitally, but my top 10 marketing authors are as follows Seth Godin, Malcolm Gladwell, Simon Sinek, Bernadette Jiwa, Daniel H.

What is the number 1 read book in the world? ›

The Holy Bible is the most read book in the world. In the past 50 years, the Bible has sold over 3.9 billion copies. It is the most recognizable and famous book that has ever been published. The Bible is a collective book with many different preachings based on God and the Lord Jesus Christ.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What are the 7 of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 4 basics of marketing? ›

The 4 basic marketing principles are product, price, place and promotion.

How can I teach myself marketing? ›

5 Proven Ways to Teach Yourself Online Marketing
  1. Take every class you can get your hands on. ...
  2. Teach yourself online marketing through books. ...
  3. Seek mentors to help you. ...
  4. Practice what you're learning. ...
  5. Never stop learning.
17 Jan 2022

Who gave 7 P's of marketing? ›

The 7Ps marketing model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing.

What is the king of marketing? ›

"Consumer is the King of market, nevertheless he is exploited." Discuss the reasons for this statement.

Who is the leader of marketing? ›

Market leader dominates the market by influencing the customer loyalty towards it, distribution, pricing, etc. Description: Market leader can be attributed to a firm which has the largest market share in a given industry. The term could also be ascribed to a firm which has the highest profitability margin as well.

Who is the key player of marketing? ›

Marketer, Suppliers or vendors and Distributors or retailers are considered a “key player” in the marketing industry.

Who is the best selling author 2022? ›

Top 10 Selling Books, 2022 Year-to-Date
RankTitleAuthor
1It Ends With UsColleen Hoover
2Where the Crawdads SingDelia Owens
3VerityColleen Hoover
4Ugly LoveColleen Hoover
6 more rows

What is a must read books of a lifetime? ›

Must-read books include "To Kill A Mockingbird," "A Brief History of Time," "Americanah," and "How To Win Friends And Influence People."

What is the #1 book ever sold? ›

According to Guinness World Records as of 1995, the Bible is the best-selling book of all time with an estimated 5 billion copies sold and distributed.

What are the 5 C's in marketing? ›

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.

What is the 10 rule in marketing? ›

That's where the 90/10 rule comes in. Spend 90 percent of your marketing efforts doing something remarkably well and 10 percent experimenting. By focusing most of your efforts on one thing and doing it well, you'll grow much faster than you would have before, and leave yourself time to try new tactics, as well.

What are the most essential 7 M's in marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the 4 C's of marketing management? ›

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What are 6 O's of marketing? ›

7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss. Where does the market buy? Outlets Buyer's needs, characteristics and decision making process interact with the stimuli created…show more content…

What are the six basic marketing principles? ›

Here are six principles that should be core to your content marketing strategy:
  • Fulfill a need. Your content should answer some unmet need or question for your customer. ...
  • Stay consistent. ...
  • Be human. ...
  • Have a point of view. ...
  • Step away from the sales-speak. ...
  • Be the best of the breed.
10 Oct 2013

What are the 5 A's in marketing? ›

Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the 3 rules of marketing? ›

Three golden rules of marketing to help you keep your edge in the market:
  1. Know what they want. ...
  2. Communicate clearly. ...
  3. Use your reputation to your advantage.

What are the 3 keys to marketing? ›

3 Major Keys for Effective Marketing
  • Market Research. Before you can effectively create a marketing strategy, research is key. ...
  • Adequate Data. When trying to carry out effective marketing, having adequate data is also another key component. ...
  • Focus on the Quality of Your Content.

What should I learn first in marketing? ›

Top 13 Digital Marketing Skills to Learn in 2022
  • Data Analysis. Data Analysis is one of the important digital marketing skills you must know and if you don't know then start learning! ...
  • SEO. ...
  • Copywriting. ...
  • Competitive Analysis. ...
  • Social Networking. ...
  • Content Marketing. ...
  • Email Marketing. ...
  • Conversion Rate Optimization.
27 Jun 2022

How can I start marketing with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

Is Elon Musk a marketer? ›

You can love or hate Elon Musk. You can think that he is a good CEO or not, but there is no doubt that he is among the best marketers of his time, sharing the hall of fame with people such as Steve Jobs or Benjamin Netanyahu.

Which marketing has highest salary? ›

What are the Highest Paying Marketing Jobs?
  • Corporate Communications Director. ...
  • Marketing Research Director. ...
  • Director of Email Marketing. ...
  • Director of Digital Marketing. ...
  • Content Marketing Director. ...
  • Demand Generation Manager. ...
  • Brand Marketing Manager.
21 Oct 2022

What is the strongest form of marketing? ›

Advocacy Marketing” or commonly known as “word-of-mouth” is indisputably the most powerful form of marketing. Research shows that nearly 50% of the purchasing decisions are made under the influence of word-of-mouth.

What is the 8th P of marketing? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers.

Who invented 4Ps? ›

The 4P's of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4Ps encourages a focus on Product, Price, Promotion and Place.

Who gave 4cs of marketing? ›

In 1990, Bob Lauterborn created the 4 C's of marketing introducing a new concept of reaching a target market based on developing better relationships with customers through an improved marketing mix.

What is the most important word in marketing? ›

"Relationship" is the most important word in marketing. The relationships you build with existing and potential customers are ultimately and uniquely what differentiates you from your competitors. The purpose of marketing is to help build business relationships with the right sort of people.

Who is a marketing genius? ›

A true marketing genius is one who can successfully observe, innovate and execute the strategies based on the transitions, which this ever-changing world can bring to business anytime.

Who is the marketing genius in the world? ›

Philip Kotler-The genius in marketing.

Is marketing Lead higher than manager? ›

The difference between a marketing lead and a marketing manager is their level in the company and their focus. Marketing managers are focused on developing the marketing strategy for the entire company, while marketing leads implement the strategy and typically focus on one or multiple marketing campaigns.

Who is the king of modern marketing? ›

In modern marketing, the prime motive of a seller is to know about the needs of the consumer and fulfil those. Thus, the customer is considered as the 'king'.

Who is a market player? ›

market player means a market intermediary, issuer of securities and any other person involved in the securities markets in the Community; Sample 1.

Who is the father of marketing and why? ›

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler's book Marketing Management is the most widely used textbook in marketing around the world.

What is the most read book in 2022? ›

  • It Ends with Us: A Novel (1) 193,547. ...
  • Where the Crawdads Sing. 363,904. ...
  • Verity. 186,903. ...
  • It Starts with Us: A Novel (It Ends with Us) 41,856. ...
  • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. 85,551. ...
  • Reminders of Him: A Novel. 167,724. ...
  • Ugly Love: A Novel. 92,092. ...
  • The Seven Husbands of Evelyn Hugo: A Novel.

What are the top 3 books on the NY Times bestseller list right now? ›

FICTION
  • Desert Star by Michael Connelly. ...
  • The Boys from Biloxi by John Grisham. ...
  • Fairy Tale by Stephen King. ...
  • No Plan B by Lee Child; Andrew Child. ...
  • Going Rogue by Janet Evanovich. ...
  • Triple Cross by James Patterson. ...
  • Dreamland by Nicholas Sparks. ...
  • Mad Honey by Jodi Picoult; Jennifer Finney Boylan.
17 Nov 2022

What are the 6 best sources of marketing information? ›

Information Sources for Market Research
  1. Current customers. Collecting data from the current customers will depend on your own creativity. ...
  2. Business magazines. ...
  3. Surveys, interviews, and focus groups. ...
  4. Government agencies. ...
  5. Internet. ...
  6. Social Media.

Which marketing is best for students? ›

The 7 Best Marketing Strategies to Reach College Students
  • 1.1 1 Free Trials & Samples.
  • 1.2 2 Special Campaigns & Discounts.
  • 1.3 3 Be Creative.
  • 1.4 4 Implement Social Media Platforms.
  • 1.5 5 Collaborate With Influencers.
  • 1.6 6 Organize Various Competitions.
  • 1.7 7 Use College Student Ambassadors For Promotion.
1 Aug 2022

What is the number 1 most sold book? ›

The Bible. The Bible is the best-selling book of all time, having sold around 5 billion copies to date. The book had several authors and can be roughly divided into two parts: The Old Testament and the New Testament.

What is the number 1 best-selling book series? ›

Harry Potter

But it appears here because it is the unquestioned bestselling book series in the world. The Harry Potter book series includes seven novels, and three companion books as its canon. Harry Potter and his world first appeared in 1997, in Harry Potter and the Philosopher's Stone.

What are the 7 element of marketing? ›

Since then, the theory has been expanded into the 7 P's of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

What are the most essential 7 ms of marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the 7 areas of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

What are the 4 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

How can I self study marketing? ›

5 Proven Ways to Teach Yourself Online Marketing
  1. Take every class you can get your hands on. ...
  2. Teach yourself online marketing through books. ...
  3. Seek mentors to help you. ...
  4. Practice what you're learning. ...
  5. Never stop learning.
17 Jan 2022

Is marketing difficult to study? ›

It is a difficult major. since it requires the students to perform data collection and analysis. It also involves learning marketing strategies.

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