Best Books - Brand Management - Sanfoundry (2022)

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We have compiled the list of Top 10 Best Reference Books on Brand Management subject. These books are used by students of top universities, institutes and colleges. Here is the full list of top 10 best books on Brand Management along with reviews.

Kindly note that we have put a lot of effort into researching the best books on Brand Management subject and came out with a recommended list of top 10 best books. The table below contains the Name of these best books, their authors, publishers and an unbiased review of books on "Brand Management" as well as links to the Amazon website to directly purchase these books. As an Amazon Associate, we earn from qualifying purchases, but this does not impact our reviews, comparisons, and listing of these top books; the table serves as a ready reckoner list of these best books.

1. “Strategic Brand Management: Building, Measuring, and Managing Brand Equity” by Keller/ Parameswaran/ Jacob

“Strategic Brand Management: Building, Measuring and Managing Brand Equity” Book Review: This book can be useful for students pursuing MBA and also to the students under management department. This book gives a view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples.

2. “Brand Management: Principles and Practices” by Kirti Dutta

“Brand Management: Principles and Practices” Book Review: This textbook is designed for students of postgraduate management or MMS/MBA programmes specializing in marketing. The practical applications would also be very useful to practitioners. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies and videos. Divided into five sections, the first section gives an introduction to branding, creating a brand and understanding how organizational culture helps in successful brand management. Second and third sections discuss brand equity, ways of researching and measuring it and the importance of understanding consumers and markets. Further, the fourth section explains branding strategies, e-branding and marketing communications. Last section explores brand architecture, brands over time and boundaryless brands. Students will find this book useful for its illustrative coverage of the key concepts.

3. “Strategic Brand Management” by Ram Kishen and Nalini Dutta

“Strategic Brand Management” Book Review: This textbook is designed for.students pursuing graduation and post-graduation in Marketing (MBA/BBA/PGDM/Communication Schools & Colleges etc), professionals and consultants engaged in the fields of branding. This text book explores the various facets and dimensions of Branding in today’s context with a judicious mix of western brands along with the emerging brands of the east. It offers solutions to the emerging trends in the world of branding and provides an in-depth knowledge of how Brands have to be nurtured, managed so as, to build Relationships with the target consumers. This book contains 16 chapters which starts with giving an introduction to branding. It explains brand positioning and consumer behaviour with IMC tools. Brand personality, brand extensions, umbrella branding and brand identity are explained in middle chapters. It ends with explaining the brand equity, future of branding and retail branding.

4. “Product Policy and Brand Management Text and Cases” by A K Chitale and Ravi Gupta

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“Product Policy and Brand Management Text and Cases” Book Review: The book is primarily intended for the students of MBA, MMS and ME/MTech (Industrial Management). Besides, would also be useful for the professional managers as well. The book elucidates the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The book is divided into four parts: Part 1 on Fundamentals of Product Management throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager and the product planning system and strategies. Part 2 on New Product Development shows what are the barriers faced while developing a new product, the test marketing stages and its alternatives, launching of the product, future trends of product management and success stories. Part 3 on Brand Management defines branding, branding decisions, brand equity, brand identity and brand positioning. Part 4 gives an analytical and practical insight on the discussed concepts with the help of Live Case Studies.

5. “Brand Management” by Ranjeet Verma

“Brand Management” Book Review: This book is designed for MBA students on the fundamentals of brand management. This book covers the up-to-date information on the entire branding concept from product planning to various brand management concepts. It enables students and brand managers to understand the techniques to build strong brands. It contains 18 chapters which begins with product planning and management. Branding concepts, branding management, branding decisions are later explained in the book. Finally, at the end equity, loyalty, personality of branding are explained in the book. A chapter for special applications is also included in the book. There are review questions at the end of the book to check your understanding and to learn more practical questions.

6. “Brand Management Text and Cases” by Harsh V Verma

“Brand Management Text and Cases” Book Review: The book is primarily intended for the students of MBA, MMS and ME/MTech for management studies. This book provides insights to processes and strategies for developing and managing successful brands. This book contains 10 chapters and 7 case studies. The book begins with explaining competition and brands along with concepts of brand. Later in chapter 3-6, it explains brand evolution, brand positioning , brand consumers and brand equity. At the end, it explains brand inside and outside, extensions, brand over time and firm. Case studies help students to understand practical implementations. Case studies such as which direction should a branch take, brands in search of new lives are explained.

7. “Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation” by Sharad Sarin

“Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation” Book Review: The book is mainly designed for management and marketing students along with current professionals. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of the brand to create competitive advantages for growth. It covers the need of B2B marketing from the point of view of Indian markets and economic conditions at home. This book has extensive discussions on the three most respected corporate brands in india-tata, larsen & toubro and infosys. The book demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. It contains 5 chapters from thinking about B2B brands to their future challenges. It finally attaches important notes.

8. “Designing Brand Identity: An Essential Guide for the Whole Branding Team” by Alina Wheeler

“Designing Brand Identity: An Essential Guide for the Whole Branding Team” Book Review: The book is mainly designed for management and marketing students along with current professionals. This book can be useful for creating, building and maintaining a strong brand From research and analysis through brand strategy, design development through application design and identity standards through launch and governance, Designing Brand Identity, this book offers brand managers, marketers and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands. This book brings students up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video and virtual brands. Features more than 30 all-new case studies showing practices.

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9. “Brand and Product Management” by Manish Bansal & Babita Singla

“Brand and Product Management” Book Review: The book is designed to serve the students from management like MBA/MMS or academicians and the marketing practitioners. This book has been organized into Two units and describes the 360 degree viewpoint on products and brands. In Unit-I the introduction and the concept of brand management is explained. In unit II the introduction and the description of product Mix & product line is discussed. This book aims at providing a concrete understanding of the concepts of the brand and product management with few relevant examples.

10. “Brand Management: Research, Theory and Practice” by Tilde Heding and Charlotte F Knudtzen

“Brand Management: Research, Theory and Practice” Book Review: The book is primarily intended for the students of MBA, MMS and ME/MTech for management studies. This book presents the student with analysis of the scientific approaches to the nature of brand. It gives managerial implications of these different approaches to the management of the brand. It helps in providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight. This book is divided into 3 major parts. The part 1 explains setting the scene. Part 2 explains 7 different branding approaches such as economic approach and identity approach. Part 3 explains taxonomy. It contains many illustrations, tables and boxes for better understanding and have indexes for them too.

11. “The New Strategic Brand Management: Advanced Insights and Strategic Thinking” by Jean-Noël Kapferer
12. “The 22 Immutable Laws Of Branding” by Al Ries and Laura Ries

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“The 22 Immutable Laws Of Branding” Book Review: This book provides knowledge on branding, distilling complex theories and principles behind the key marketing term. The book examine brand-blazing strategies from the world’s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. It l proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. It also tackles one of the most challenging marketing problems today which is branding on the Web. It discusses controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands.

13. “Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement” by Daniel Rowles

“Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics and Measurement” Book Review: This book serves as an essential guide to create, implement and measure digital campaign strategies. The process of brand planning, channel selection and measuring of the effectiveness of brand campaigns is explored in great detail from the practical point of view. Real-world case studies on content marketing, social media, search optimization and web analytics are also provided in this volume. Numerous examples illustrating the social guidelines, process and policy are included uniformly throughout the text. A guide to free and paid tools is also provided to help measure the ROI from various online channels. Students and professionals can refer to this book.

People who are searching for Free downloads of books and free pdf copies of these top 10 books on Brand Management – we would like to mention that we don’t have free downloadable pdf copies of these good books and one should look for free pdf copies from these Authors only if they have explicitly made it free to download and read them.

We have created a collection of best reference books on "Brand Management" so that one can readily see the list of top books on "Brand Management" and buy the books either online or offline.

If any more book needs to be added to the list of best books on Brand Management subject, please let us know.

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