15 Best Marketing Books to Revolutionize Your Strategy in 2021 (2022)

“Marketer” may be just a single job title, but it can encompass so many different tasks and niches.

Social media marketing. Email marketing. Guerrilla marketing. Content marketing. Influencer marketing. Referral marketing. PPC marketing.

Outbound marketing, inbound marketing, SaaS and B2B marketing, B2C marketing, and so much more. You need the strategy and implementation skills to rock your campaigns and get results.

And the reality is you need great marketing campaigns if you want to give your sales team something to work with. It’s one of the pillars of revenue acceleration for any business.

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Before we start…

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Now onto out featured story – here are the 15 best marketing books to help you kick off stronger campaigns in 2021.

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1. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick is a set of actionable, strategic steps you can take right away to effectively tell and control your brand’s story.

Beyond simply telling a compelling story related to your brand, Hall hones in on how to choose the right stories and tell them effectively.

Hall guides brands to draw out stories of their founder, values, purpose, and customer to create a holistic story experience for their target audience.

In Stories That Stick, Hall teaches brands how to develop the necessary skills to tell the right stories so they can truly stand out. If you’re looking to shine among the best brands in your industry, this is an excellent resource for amping up your storytelling skills.

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2. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

Over the past few years, Gary Vaynerchuk (also known as Gary Vee) has made a name for himself through his straight-shooting business advice.

Crushing It! is a strategic, straightforward look at not only Vaynerchuk’s strategies but also at the stories of other entrepreneurs and business owners who built their brands successfully.

Crushing It! has a number of marketing strategies (including B2B marketing strategies) and ideas you can put into place right away. Although it was published in 2009, its advice and tips have held up. It’s a fantastic resource for marketers and business owners looking to build a solid foundation for their brand and marketing strategy.

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3. Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

How to Fascinate is a guidebook to making your brand irresistible and, quite frankly, fascinating to anyone who comes into contact with it. Marketing expert Sally Hogshead has developed a framework for teaching marketers and business owners how to make themselves and their brands attractive, can’t-miss experiences.

Fascination involves creating a sense of hyper-focus on your brand. Hogshead’s book is a research-based deep-dive into how to grab attention in a noisy, distractible environment. Using an assessment known as the Brand Fascination Profile, How to Fascinate guides readers through the steps they need to take to get more eyes and intensely focused attention on their brands.

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4. Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller’s Building a StoryBrand has established itself as one of the classics must-reads of the marketing genre.

Miller’s StoryBrand framework guides marketers to carefully choose the right words to communicate about their brand with their audience and potential customers.

Failing to talk about your brand or product with the correct language will sink your business, but luckily this guide will help you choose what words you should be using.

Building a StoryBrand is a proven road map to communicating clearly and distinctly about your brand so your audience can understand exactly what you’re offering and what your brand can do for them. If you need help describing what you offer, this book can help you better articulate your product or service so you’ll draw in the right audience.

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5. Everything Is Figureoutable

Marie Forleo’s book, Everything Is Figureoutable, is a guide to retrain your thought patterns and mindset in the face of the inevitable challenges that come with building and marketing a business.

If you’re marketing a business, chances are you run into setbacks from time to time.

Forleo’s unique and uplifting message is that it’s possible to figure out any complicated situation to overcome challenges.

In marketing, it’s crucial to be agile, quick to pivot, and able to embrace changing strategies as your business grows and shifts. That’s why having resources on hand to help you cultivate success habits and a go-getter mindset is so important. If you need a little confidence boost, Forleo’s book is a great place to start.

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6. Marketing Rebellion: The Most Human Company Wins

Marketing Rebellion is Mark Schaefer’s answer to the breakneck pace of change in today’s business landscape.

It’s easy to feel overwhelmed, left behind, and confused as trends and strategies change rapidly, sometimes from one week or month to the next. The good news is, it’s possible to keep your brand relevant, even amid ever-changing industries.

Schaefer’s book guides marketers to keep themselves ahead of industry trends and changes by viewing marketing differently. Rather than making tech and strategy your top focus, Marketing Rebellion will actually teach you how to look through the lens of the human consumer first.

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7. The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

Meera Kothan’s The One Hour Content Plan is an indispensable resource for content creators looking to save time while beefing up their content marketing strategy.

Generating enough content for consistent, cross-platform posts is a challenge for many business owners and marketers. That’s where Kothan’s book comes in.

The One Hour Content Plan contains tips and tricks for getting your content planning down to a science. If you’re in need of some fresh ideas for planning more content ahead of time, then this book is for you.

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8. Contagious: Why Things Catch On

Contagious is a study on why certain ideas, products, services, and brands become popular and spread like wildfire.

People tend to share their favorite products and brands through word of mouth and viral content, and Berger digs into the whys behind this phenomenon. As it turns out, there’s a science behind person-to-person sharing, and Berger has broken it down into six foundational principles.

Once you’ve learned the science behind word of mouth, you’ll learn steps and techniques for helping your own message spread to the masses. The principles in Contagious work for businesses both large and small, from corporations to sole proprietors.

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9. The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to Success

If you’re a female-identifying marketer, you owe it to yourself to check out The Most Powerful Woman in the Room Is You.

Fenet’s empowering book is tailored toward women who are ready to make a bigger impact as leaders in their businesses. Her approach to sales helped her build a career that includes leadership roles at Christie’s Auction House. It has also made her a more impactful philanthropist, helping her raise more than half a billion dollars for the nonprofit organizations she supports.

Fenet shares tips from a number of influential businesswomen, in addition to case studies and inspiring stories. If you’re ready to level up your personal brand or rise as a leader in your organization, then this is a great resource for you.

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10. Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy is a guide to building a tailored marketing strategy for your business in the online space.

Kingsnorth guides readers through a framework to build their own strategy that incorporates their chosen platforms and marketing techniques. This book takes a holistic approach to digital marketing, covering topics from content marketing and personalization to SEO and social media.

Want easy-to-follow examples? Digital Marketing Strategy includes resources and templates you can download to guide you to implement your steps to marketing. The book is updated on a regular basis to continually align with changes in the online marketing world.

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11. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Allan Dib’s The 1-Page Marketing Plan is a fantastic resource for overwhelmed marketers who need a condensed plan for getting their brand in front of their audience.

Dib’s book aims to steer marketers away from random, haphazard marketing and toward a plan that keeps them on track.

If you need a fast and simple plan for your marketing, then The 1-Page Marketing Plan could be just the ticket. It’s a great resource for marketers of all experience levels, so whether you’re just getting started or you’ve got several years under your belt, the tips in this book could work for you.

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12. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Atomic Habits is an indispensable resource for many marketing professionals. It’s a guidebook for making small, sustainable changes in your business and your life in order to achieve your goals.

Because effective marketing is based on our own effective habits, implementing Clear’s advice could potentially help you to revolutionize your marketing tactics for greater sales and business success.

In Atomic Habits, Clear teaches readers how to build systems that work for them, rather than against them. Systems have to support change in order for people to implement those changes. If your marketing strategy needs a system to support sustained change, then Atomic Habits could be a great resource to get you started.

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13. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts

Brown’s Dare to Lead is a guide that will help you to get more comfortable as a wholehearted leader who is brave enough to step into uncomfortable territory when needed.

These days, marketing goes far beyond sales, ads, and product-centric language. Brands are increasingly adopting a public stance on social issues and participating in difficult conversations.

As a business leader or marketer, you need the tools to work in a brave new way, in a world where difficult conversations are happening on an increasingly frequent–and public–basis. Brené

Brown’s expertise on vulnerability and shame have made her one of the premiere thought leaders in business and life. The wisdom in Dare to Lead can be applied not only to marketing but to life, as well.

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14. How to Win Friends & Influence People

Dale Carnegie’s How to Win Friends & Influence People is one of the premiere resources on building rapport with and persuading others.

If you want to draw people into your personal or corporate brand, then you need to convince them to like you. Carnegie’s book teaches the invaluable art of conflict-free persuasion, guiding readers to win others over to their perspective without stoking resentment.

This book is a time-tested classic whose principles can be applied to your brand story, marketing strategy, and overall approach to business.

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15. Purple Cow: Transform Your Business by Being Remarkable

Seth Godin’s Purple Cow is a marketing classic packed with wisdom about creating and marketing a remarkable business that truly stands out in your industry.

Godin’s book is based on the principle that your business is invisible if it isn’t remarkable. He inspires business leaders and marketers to create products and services that are truly marketable and attention-grabbing.

In the book, Godin breaks down a number of household-name brands, discussing their marketing messages and his interpretation of them.

Through his practical examples, marketers can begin to build the framework for their own successful strategies. If you’re looking for advice on getting your brand to truly stand out amidst the noise, then Purple Cow could help revolutionize your strategy.

Final Thoughts

There is no shortage of sage marketing advice available at our fingertips today.

If you’re searching for an excellent marketing book to help you get your strategy where it needs to be, there’s something out there for you. Check out these best marketing books to get you started or to elevate your campaigns in 2021,and don’t forget to follow our blog for more marketing, sales, and branding advice!

Looking for more ways to get results from your marketing campaigns and generate more customers using lead scoring? Learn more about how Breadcrumbs.io works here.

FAQs

What is the best marketing book you have read? ›

Here are the top marketing books you should read: This Is Marketing: You Can't Be Seen Until You Learn to See. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What is the best marketing strategy in 2022? ›

Top 10 Marketing Tips for 2022
  • Look for Opportunities to Diversify. ...
  • Embrace Paid Social. ...
  • Focus On Your Existing Content. ...
  • Nurture Brand Advocates. ...
  • Constantly Optimize User Experience. ...
  • Connect Online and Offline Strategies. ...
  • Prioritize Authenticity. ...
  • Create a Memorable Message.
17 Feb 2022

What is the number 1 read book? ›

The Holy Bible is the most read book in the world. In the past 50 years, the Bible has sold over 3.9 billion copies. It is the most recognizable and famous book that has ever been published. The Bible is a collective book with many different preachings based on God and the Lord Jesus Christ.

What are the most essential 7 ms of marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the 5 C's in marketing? ›

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.

What are the 7 pillars of marketing? ›

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What is the 10 rule in marketing? ›

That's where the 90/10 rule comes in. Spend 90 percent of your marketing efforts doing something remarkably well and 10 percent experimenting. By focusing most of your efforts on one thing and doing it well, you'll grow much faster than you would have before, and leave yourself time to try new tactics, as well.

What are the 4 main marketing strategies? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What is the most powerful marketing strategy? ›

The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.

What are the top 10 strategies for successfully entering new markets? ›

Top-10 Methods of Entering a New Market
  • Piggybacking.
  • Turnkey projects.
  • Licensing.
  • Franchising.
  • Joint Venture.
  • Buying out a company.
  • Partnering.
  • Foreign Direct Investment (FDI)

What are 6 main points of marketing strategy? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

What are the 8 marketing strategies? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

What is the most Memorised book in the world? ›

The Quran is perhaps the only book, religious or secular, that has been memorized completely by millions of people.

What is the #1 sold book of all time? ›

According to Guinness World Records as of 1995, the Bible is the best-selling book of all time with an estimated 5 billion copies sold and distributed.

What are the 4 M's in management? ›

How? By implementing best practices that address the 4Ms of Machines, Manpower, Methods, and Material.

What is the ultimate marketing strategy? ›

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers.

What is the 95 5 rule in marketing? ›

Understanding the long-lasting impression brand advertising makes is especially important given our research on The 95-5 rule, which shows that 95% of your potential buyers aren't ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

What are the 5 A's in marketing? ›

Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the 7 P's and 7 C's in marketing? ›

The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

What is the four C's in marketing? ›

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What are 4 pillars of marketing? ›

The 4Ps of Marketing, often referred to as the Marketing Mix, are Product, Price, Place and Promotion. Consideration of these four elements should form the basis of any good marketing strategy.

What is the 60 40 rule marketing? ›

The same IPA study shows that the optimal balance of brand and demand is a 60/40 split - 60% branding, 40% direct response, in both digital and traditional marketing. That's how you get optimal impact – pricing power, awareness, sales. Obey the 60-40 rule. Balancing brand and demand will get you the best results.

What is the 80/20 rule in marketing? ›

80% of your sales volume is generated by 20% of your customers. 80% of your revenues are generated by 20% of your products. 80% of your complaints come from 20% of your customers.

What is the 70/30 rule in marketing? ›

For many businesses the 70-30 rule is a reality, 70 percent of revenue is generated by 30 percent of their clients. Most businesses have an active on-going relationship and regular communications with these customers.

What are the 4 and 7 P's of marketing? ›

Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P's” mix elements.

What is the king of marketing? ›

"Consumer is the King of market, nevertheless he is exploited." Discuss the reasons for this statement.

What are the top 3 marketing goals? ›

Marketing Goal Examples. Increase brand awareness. Generate high-quality leads. Acquire new customers.

What is the fastest growing form of marketing? ›

Social media is one of the fastest and most cost-effective ways and tactics of digital marketing.

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What are the 7 marketing tips in launching new products? ›

Marketing Tips for Launching a New Product
  • Study your competition. ...
  • Target the ideal customer. ...
  • Create a unique value proposition. ...
  • Define your marketing strategy and tactics. ...
  • Test your concept and marketing approach. ...
  • Roll out your campaign. ...
  • Know your product's lifecycle.
21 Feb 2005

What are the 7 elements of strategy? ›

Here are the 7 basic elements of a strategic plan: vision, mission, SWOT analysis, core values, goals, objectives, and action plans.

What are the 9 P's of marketing? ›

The 9Ps of marketing mix consists of nine variables, i.e., product, price/pricing, promotion, place/distribution, people/target market, planning/process, partners, presentation, and passion.

What are the 6 best sources of marketing information? ›

Information Sources for Market Research
  1. Current customers. Collecting data from the current customers will depend on your own creativity. ...
  2. Business magazines. ...
  3. Surveys, interviews, and focus groups. ...
  4. Government agencies. ...
  5. Internet. ...
  6. Social Media.

What are the 7 rules of marketing? ›

7 Tips To Take Advantage of The Marketing Rule of 7's
  • Know Your Customer. ...
  • Get the Right Marketing Mix. ...
  • Stay Consistent with your Message. ...
  • Stay consistent with your brand. ...
  • Track usage to determine ROI. ...
  • Allow enough time to be effective. ...
  • Follow up with engaged customers.

What are the 7 key terms in marketing? ›

Digital Marketing Demystified: 7 Key Terms to Know
  • Demystifying Popular Marketing Jargon.
  • Conversion. ...
  • Impression. ...
  • Click-Through Rate (CTR) ...
  • Engagement Rate. ...
  • Call to Action (CTA) ...
  • Bounce Rate. ...
  • A/B Testing.
18 Aug 2021

What is the number 1 most sold book? ›

The Bible. The Bible is the best-selling book of all time, having sold around 5 billion copies to date. The book had several authors and can be roughly divided into two parts: The Old Testament and the New Testament.

What is the number 1 best-selling book series? ›

Harry Potter

But it appears here because it is the unquestioned bestselling book series in the world. The Harry Potter book series includes seven novels, and three companion books as its canon. Harry Potter and his world first appeared in 1997, in Harry Potter and the Philosopher's Stone.

What are the top 3 5 marketing activities? ›

10 Marketing Activities: Save Time & Make Money
  • 1) Data collections. ...
  • 2) Content creation. ...
  • 3) Target users that abandoned your shopping cart or online form. ...
  • 4) Welcome or activation programs. ...
  • 5) Collect reviews. ...
  • 6) Birthdays messages. ...
  • 7) Sales emails. ...
  • 8) Post sales email.
6 Aug 2019

What are the six 6 major areas that requires attention in marketing? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

What are the 10 sources of information? ›

In this section you will learn about the following types of information sources:
  • Books.
  • Encyclopedias.
  • Magazines.
  • Databases.
  • Newspapers.
  • Library Catalog.
  • Internet.
27 Sept 2021

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

What are the 5 power words? ›

Using power words and phrases at work helps inspire a more enjoyable workplace environment for everyone.
...
You can't go wrong with these 5 power words and phrases:
  • Please and thank you. ...
  • I'm sorry. ...
  • How may I help? ...
  • Appreciate and acknowledge. ...
  • Use a person's name in conversation.
12 Jul 2018

What are the 12 powerful words? ›

What are the twelve powerful words? Trace, Analyze, Infer, Evaluate, Formulate, Describe, Support, Explain, Summarize, Compare, Contrast, Predict. Why use the twelve powerful words?

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